Guangdong Chain 50 28 net or change the pattern of electric business

Guangdong Chain 50 28 net or change the pattern of electric business

Guangzhou Watson to stay in Taobao Mall, Canton Hundred set up an independent branch of the team operations department store network, Friendship Tianhe City Department store and Dongguan Jia Rong have opened the online mall, Shenzhen star to promote the international medicine online, hundred Li investment 200 million U.S. dollars to build excellent network ... Yesterday, the reporter from the Guangdong Chain Management Association learned that the 2011 Guangdong chain of 50 in 28 companies have opened the platform of electric business, traditional retail chain enterprises have entered E-commerce. At present, the distribution cost of electricity dealers is as high as 6%, and the profits of electric dealers and traditional retailers are approaching. The industry pointed out that the pure electricity Shangzheng encounter Capital tension, profit model doubts, such as bottlenecks, electrical quotient pattern or change.

Wen/journalist Shu Xujing (except the signature)

Traditional retail chain enterprises have entered the electronic commerce, the proportion of the net retail account for the total social retail is increasing. Industry pointed out that the early electric power market gap has given the pure electric dealer crazy growth opportunities, but as the investment boom receded, the pure electricity trader faced the problem of capital tight, the profit model doubt and the management fine checking, but those management experienced, the backstage resources formidable traditional retail enterprise, after the first two years groping and the test water, began to enter the field of electrical business Fast Road.

The chain of 50 strong sales of up to 315.8 billion yuan

Recently, "2011 Guangdong chain 50 Strong" released. According to Guangdong Province Chain Management Association, Deputy Secretary-General Fei introduced, 50 strong overall sales scale reached 315.8 billion yuan, an increase of 18%. In the Guangdong chain of 50 strong 28 have opened the platform, the main distribution is the supermarket, department stores, convenience stores, professional stores, stores and hotels, cinemas and other forms of online orders. One of the finalists of the large supermarkets 10 have 8 opened the online platform. Guangdong Provincial Economic and Information committee deputy Inspector Fenghui said, through the release of "Guangdong chain 50" to summarize and analysis of Guangdong province chain development status and trends, and for the development of E-commerce chain enterprises to bring new ideas.

Logistics and other supporting into a competitive key

The industry pointed out that the traditional retail enterprises do e-commerce space is very large, the United States, the top ten manufacturers of the Web site, in addition to the first Amazon, the other nine are traditional transfer business.

Bring up the electricity quotient, "8 15" the Electricity merchant price war, lets the person be impressive. Gome Electric Online mall Guangdong company General manager Li said that at present, China's several major electric dealers, the price war, but the way to burn money can not achieve the effect of development. Electric Business customer's purchase behavior, payment, browsing merchandise is through the internet, but buy or in kind, so must be wired under the support. Gome in the country has 1700 stores, has more than 200 logistics centers, five hundred or six hundred people call center, whether the network department and the telephone department, all provide a full range of services. For example, a customer in Zhanjiang online to buy a refrigerator, directly to the information on the site feedback to the Zhanjiang United States, Zhanjiang, Gome directly from the warehouse out of a refrigerator to customers, very fast, this is a service advantage. Pure electricity business does not have strong logistics, Zhanjiang customers if in cool 8 buy a refrigerator, may only earn 50 yuan, the money is placed in the logistics, but also a few days after delivery.

Electric Dealer's distribution cost is as high as 6%

"The two types of business are now costing about the same. According to Li, the cost of buying a new member by a pure electric trader is very high. The average distribution cost of electric distributor reaches 6%, labor cost is 3.5%. More and more enterprises to open up e-commerce, so the flow costs and commercial real estate rents, like, will certainly rise. He said that the electrical business development will gradually move towards health, enterprises must have sustained profitability and service capabilities.

Gome to report the new number of physical stores dropped sharply

Xinhua News (Reporter Liu Nio) The issue of the price war is still in the fermentation, Gome and Su ning to hand over the report reflects the real shop facing the operating pressure. Last week, Suning appliances (002024, Stock bar) (002024,sz) and Gome (00493,HK) has disclosed that the report shows a decline in performance, home appliance chain Enterprises In addition to the impact of macro factors, the huge investment in the electricity business and other electric business enterprises to drag down the two chain giants , two enterprises have pointed out that the rise of electric business channels has a certain impact on the physical stores. However, for the second half of the forecast, Gome and Suning believe that through their own restructuring, the second half of the situation or will be improved.

In Friday, Gome in Hong Kong released the first half of the performance report showed that the first half of its sales revenue of 23.13 billion yuan, down 22.4% year-on-year. During the reporting period, Gome listed 62 new stores, close inefficient stores 45, the total number of stores for 1096. In E-commerce, the first half of Gome to achieve sales of 2.2 billion yuan (including tax), an increase of 242%. And the day before the release of Suning six months reported that the first half of Su Ning to achieve total operating income of 47.191 billion yuan, belong to the listed company shareholders net profit of 1.754 billion yuan, down 29.11% year-on-year. Suning's stores in the first half of the new 8 cities, new open chain 79. Suning within six months of net new store number of 4. And in E-commerce, Suning easy to buy sales scale is 5.29 billion yuan, with last year's sales scale flat.

In the second half two companies hope to enhance their competitiveness through the integration of online advantage. Gome Electric President Wang Junzhou to our correspondent said that only the line under the strong retail enterprises are the most valuable. Gome in the future through the line of the next level of market dominance, the rapid coverage of the two-tier market and the construction of a profitable E-commerce platform, highlighting multi-channel long-term development strategy.

Especially in the field of electricity, Gome believes that China's current e-commerce generally exist in the overall scale of small, only on the platform and wireless platform of the defects, resulting in its comprehensive margin on the low (about 5%~7%), high operating costs (about 15%~20%), long-term in the loss of state. Gome hopes to achieve the promotion of the electric quotient margin by the purchase platform shared with the offline scale advantage, and to form the profit advantage of the electric competitor with the current cable platform only.

With the transformation of Gome "with the same" is suning appliance. Suning board also put "online interaction" as one of the focus of the second half of the work.

Dealing with the decline in purchasing power traditional department stores involved in brand agent

Guang Hundred shares (002187, shares bar) and Hong Kong six blessing Group signed a "strategic cooperation" agreement, marking the official involvement of Canton Hundred shares in the brand agent business, which is a broad hundreds agent of the department store retail brand, conducive to reducing intermediate links, improve profitability.

Industry insiders pointed out that the broad share of brand-name agency business, which means that local department stores began to gradually regain the "lost land" pricing power, thereby enhancing profit margins. The traditional joint-venture deduction mode makes the retail store enter the bottleneck period, and the brand merchants monopolize the most channel resources of the major shopping malls.

In this case, the department store brand homogeneity serious, vicious price war is frequent, shopping malls are difficult to have as.