Guangdong chain Top 50 super 300 billion electric dealer's rapid expansion

NetEase Finance September 1 News in recent times Gome, Beijing East and Suning and other chain enterprises set off a power business war impact on the retail entity industry, network retail competition continues to expand. NetEase Finance from the chain of Guangdong Chain Management Association 50 press conference learned that the 2011 Guangdong chain 50 Strong overall sales scale reached 315.8 billion yuan, an increase of 18%, than 2010 50 strong sales scale growth of 2.3%.　　such as supermarket enterprises in 80% through the self-built, Taobao and other platforms to establish electrical business channels.　　Guangdong Province Chain Management Association deputy Secretary-General Fei pointed out that the Guangdong province chain Management Enterprises in the speed up the listing process is also expanding the pace of business, the selection of the top 50 in 28 have opened the platform of the electric business.　　Gome Electric Online mall Guangdong company general manager Li that the electricity business needs to integrate its resources, such as supply chain, service, brand and technology advantages, no strong logistics system is difficult to compete, the future of the electrical business should belong to the complex-type electric business. Data show that the 2011 Guangdong chain 50 Strong overall sales volume reached 315.8 billion yuan, an increase of 18%, compared with 2010 50 strong sales scale growth of 2.3%. The overall store growth rate was also 0.8% per cent higher than the previous year.　　Which China resources million to sell the scale of 82.7 billion yuan stable first, followed by Wal-Mart, Belle and so on. Industry covers department stores, convenience stores, professional shops, stores, restaurants, hotels, entertainment, cinemas and so on. And the supermarket sales scale, accounting for the overall 50 strong scale of 57.6%, year-on-year growth in various sectors is the low.　　It is noteworthy that 50 of the 28 companies have opened a platform for electricity, last year 25, 28 major distribution is the supermarket, department stores, convenience stores, professional stores, stores and hotels, movies, the form of online orders. In addition to hotels, movies, supermarkets, a higher proportion of 10 large supermarket enterprises finalists 50, of which 8 opened the online platform. Next is the store, the store is the concept of brand stores, can be established through the Taobao platform channel, or through the construction or online contracting way to do, the proportion of stores higher.　　10 of the 80% have been opened. IBM Senior Advisor Lin Shouxiang that retailers and other brands of online advertising, believe that only 10% of people, or through traditional ads to see the site such as group buying network, but still a lot of failure, it is not a very mature business model.　　Consumers hope that you will not only sell things, but also listen to consumers, understand consumers, authorized to consumers, good marketing does not need to push products out. He said that the current traditional enterprises still face corporate status factors, E-commerce channel conflict. If the balance of profit conflicts of interest, because E-commerce not only establish a brand, but also to help distributors push products, once the product pushed out, the brand will rise.　　By understanding the real needs of consumers to achieve flexible supply chain and solve the problem of inventory backlog of dealers. Li for the current electric dealer price war, he thinks that the electricity business is not mature at all, is always price war dozen enterprises do notTo earn money, once the failure of a loss in fact to consumers irresponsible performance, the current electric business enterprises to continue to profit must have a certain service capabilities. According to the latest China E-commerce Research Center in the first half of 2012 data show that as of June 2012, China's E-commerce market turnover of 3.5 trillion yuan, up 18.6%, of which the retail trade market scale of 511.9 billion yuan, up 46.6% Business-to-business E-commerce Market 29,500, an increase of 13%, network group purchase transactions 14.65 billion yuan, up 124% year-on-year. (Zhu Ling)