Guangdong into garment electric business consumption province

Absrtact: On 5th, the 2014 Guangdong Apparel Development Conference, the Guangdong Apparel Industry Association issued the first "Guangdong Apparel e-commerce Industry Development Trend Report", the report showed that 2013 China Electronics [0.54%] Total business transactions exceeded 10 trillion yuan, pre

On 5th, the 2014 Guangdong Apparel Manufacturers Development conference, Guangdong Apparel Industry association issued the first "Guangdong Apparel e-commerce Industry Development Trend Report", the report showed that 2013 China Electronics [0.54%] Total business transactions exceeded 10 trillion yuan, Network retailing is expected to account for 10% to 16% of China's consumer market by 2020. Guangdong Electric Business is also a trillion-dollar deal. Among them, clothing has become the Guangdong E-commerce Market, one of the largest product category.

Electric business helps Guangdong garment Enterprises "Winter"

Clothing as the dominant traditional industry in Guangdong Province, its total production and exports have been ranked first in the country, but to the beginning of 2008 the U.S. financial crisis and the European debt crisis broke out successively, so that the Guangdong garment industry into the cold winter period. Thus, the influx of E-commerce to expand the domestic market rapidly, become Yue garment Enterprises "Winter" the only choice.

Data show that 2013 China's total e-commerce transactions exceeded 10 trillion yuan, an increase of 29.9%, and the Guangdong Electric business market is also developing rapidly to 2013 years "double 11" as an example, Guangdong consumer Cat total consumption of 3.37 billion yuan, beyond Zhejiang to become the country's largest consumption of the province, while the Guangdong clothing brand to create success, especially women's priority, the 120 million sales of women in the first group, the European Time Force, the song Leah to 70.59 million yuan, 53.98 million yuan women's clothing category fifth and eighth, In addition, camel apparel overall 380 million yuan, a single brand 170 million yuan ranked third in the entire network.

Barley Electricity Business survey shows that 2013 and the first half of 2014 line in the sky cat industry, Guangdong in women's dresses, casual pants and T-shirts three sub categories of turnover accounted for more than 40%, far more than ranked in the second place in Zhejiang, the advantages are obvious.

Industry upgrades into future challenges

Guangdong as China's textile and Garment provinces, the number of enterprises, and mainly small and medium enterprises, in the market brand competition is increasingly fierce, industry profits continue to lower, the industry has overcapacity, inventory backlog, can not adapt to market demand and so on. As a new business model and management technology, the electric dealer can effectively solve the problems such as the lack of market information, the high cost of logistics and the lack of inventory control, and improve the overall competitiveness of the garment enterprises in Guangdong.

However, at the same time, the development of apparel E-commerce in Guangdong is confronted with a series of challenges, such as low standardization of electricity market order, lag of legal construction of electric business and lack of independent comprehensive platform.

Analysis of the report that, in the gradual standardization of the market and improve the laws and regulations on the basis of the future of the clothing industry will also show a new feature.