Guangdong lost more than 7,800 insurance marketers before April

According to the latest data of the CIRC, insurance marketers in the first quarter lost nearly 93,000 people from last year.　　Under the influence of the National Insurance marketing staff attrition, the number of marketing staff in Guangdong province also dropped, the first four months compared to last year's loss of 7,822 marketing personnel. According to the reporter's industry data, the end of 2008, Guangdong Province, the provincial insurance marketing staff a total of 141795 people.　　As of April 30, 2009, the number of marketers dropped to 133973, losing 7822 people. "March or April staff turnover has improved a lot," said a life insurance company, the province alone in January, the number of people reduced by 4808, of which the faster growth of several companies in January have more than 1000 people lost. And as companies vigorously recruit supplementary marketers, by March or April, the phenomenon of staff turnover has eased a lot, many companies have appeared to increase the number of members.　　The person's company has increased its marketing staff by more than 3000 this year, up 15%. "Are passive attrition," the large Life Insurance company Training department told reporters that the reasons for the loss of marketing staff are diverse, but mostly automatic separation, insurance companies did not take the initiative, but in the recruitment of additional personnel.　　"Under the impact of the financial crisis, insurance sales have increased the difficulty, marketing staff pressure, the company is not in place, the choice of automatic turnover after the year," the person revealed that there is also a part of the natural elimination, "three months without a single will be cleared off the work number." The first quarter of the phenomenon of attrition in the country is widespread, according to the latest data released by the CIRC, as at the end of March 2009, the national total of 2468672 insurance marketing staff. Compared with 2,560,532 insurance marketers at the end of last year, the gap reached nearly 93,000.　　Among them, life insurance salesman lost 6, 830,000 people, the loss of marketing staff 13,500. "Life insurance marketers are only agents, not the employees of insurance companies, there is not enough protection to cause lack of ownership, benefits first, short-term behavior, sales misleading and other long-term issues," Central Insurance College Executive Dean Sour that the marketing team instability is the long-term phenomenon of the insurance industry,　　The marketing system must be reformed before it can be completely solved. Although it is not yet popular to include marketers in the formal staff system, many companies are already working to improve the marketing staff's protection plan to address the problem of low retention rates.　　The reporter learned from Pacific life that this year to implement a security plan for marketers, a significant increase in the first line of marketing staff income, increase performance benefits, service allowances, quality renewal awards and other projects, the promotion ratio of about 30%. Newspaper reporter Lin Yu