Guangdong Media in the field of integrated marketing force frequently, the establishment of the country's leading three-dimensional advertising platform

Securities Times reporter Shui

As the hottest topic in the domestic marketing circle in the 2014, the original advertisement has become a new trend of digital marketing which is unanimously favored by major brands, advertising companies and resource media. In the information flow advertisement, the mobile recommendation class advertisement, the video native advertisement also began to enter the rapid development stage. Recently, Beijing Shadow Spectrum Interactive Media Technology Co., Ltd. announced the Guangdong Media (20.67,-0.05,-0.24%) (002181) under the German-Guangdong fund 35 million yuan investment. Guangdong Media said that the company will be with the shadow spectrum in the field of primary video advertising to carry out in-depth cooperation.

According to the introduction, the shadow spectrum is a core technology, specializing in video ads programmed to buy the Internet enterprises. Its independent research and development of the "video easy" platform from the domestic major content provider hundreds of thousands of set of high-quality videos resources, scanning tens of millions of video advertising location, to provide partners with full flow, full coverage of advertising services. At present, the shadow spectrum has been with the top five video platforms in China to sign a platform business cooperation agreement, and the completion of technical docking. Through the standardization of "video easy" platform of various processes, the shadow spectrum strongly promoted the process of the domestic primary advertising program purchase, and become the domestic video ads the most important platform. Data show that the current stage in the domestic video player market share has reached 69.1%.

In the past two years, Guangdong Media in the field of integrated marketing has been exerting frequent, in the most advantage of the media advertising advantage on the basis of a wholly-owned acquisition of the outdoor led leader of the Champs-Li Media, the participation of multiple-screen programmatic purchase leading enterprises leisurely interoperability, combined with the video of the original advertising field, has built up the country's leading three-dimensional advertising platform. Guangdong Media said that the future will be through the link of capital to fully integrate technology and resources, in-depth excavation of traditional and Internet complementary value, promote the integration of marketing channels, to create maximum value for customers.