Guangdong Mobile internet users accounted for 1/3 of the national registration marketing into hot spots

Mobile interconnection as the new blue sea in IT field, has very attractive market potential, but in addition to terminal equipment manufacturers in the continuous introduction of new products (such as tablets, smartphones), in mobile Internet applications, but has not found a particularly clear development model.　　However, with lbs (location-based check-in Service) service more and more attention by merchants, sign-in Marketing has become a hotspot of mobile interconnection applications. Guangdong's mobile internet users occupy 1/3 of the country, muttered the founder Lisong told reporters, Guangdong has the development of mobile interconnection application market congenital advantages, mobile interconnection applications if in Guangdong can not do it, it is difficult to do in the country. "Now the major lbs manufacturers are busy in the enclosure upstream customer resources, muttering network has been with more than 20 well-known brands to cooperate to promote the signing of the marketing." Although the Check-in service will not be profitable in the next two or three years, I am bullish on its market prospects. "Customer resources into LBS vendors for the rapid development of focus network, so that the network marketing business without geographical restrictions, Dongguan, a small OEM manufacturers, can be the world's business." However, the current network marketing has a blind spot in the market, that is how to provide accurate marketing services for local businesses. For example, Guangzhou Tianhe City Department store to do a promotional, it is not possible to advertise on Sina to promote, also can not go to Baidu to do keyword marketing. "If you do that, the vast majority of the costs will be wasted, after all, the Tianhe city for Guangzhou Local consumers, there is no need to promote nationwide." "Lisong points out," and based on the geographical location of the service, can meet the marketing needs of local businesses. Early this year, muttering network and Guangzhou, Shenzhen, Dongguan and other place of McDonald's marketing cooperation in lbs, has achieved good results. According to Lisong revealed that the activities carried out 2.5 months time, the successful attendance of 600,000 people, nearly 30,000 users have been electronic Maleca, Maleca activation rate of up to 78.5%. McDonald's, consumers have been benefited.　　In addition to McDonald's, muttering network and Haagen-Dazs, Oct, Motorola, T CL, Lenovo and other more than 20 well-known brands for similar cooperation, have achieved good marketing results.　　Reporter learned that it is because you see the service localization Business this market blank, the major lbs manufacturers such as grand cut off, the public comments network, net and so on have begun to increase the enclosure strength, for upstream customer resources. In two or three years, the originator of the unspeakable Money check-in service, the United States's largest location provider Foursquare, only in 2010 has gathered 6.5 million of mobile phone users, the number of users to sign up to 2 million times a day, and its users jumped faster than the level of the initial period of Facebook.　　With Foursquare, more than 50 Chinese companies have provided lbs services in just a year. Although the industry is optimistic about the market potential of check-in services, but in the short term, we have not seen the registration service profit model, even Foursquare is still in the stage of burning money. LisongTold reporters, muttered that the network has been fully prepared for the next two or three years will not talk about profitability. "To end up in lbs, not to prepare a 30 million ~5000 million dollars of money, there must be no play." Xie, co-founder of the Quartet, also believes that it is too early to talk about LBS's profit model.　　He believes that the establishment of social circles and the active provision to address the actual needs of users of services, is the long-term maintenance of the focus of user stickiness. Analysys International Release analysis report that, because the current stage of LBS application revenue is mainly to commercial customers charge, and to these commercial customers to pay, must accumulate a huge user base. In order to gain the bargaining advantage after having a large user base for personal use. However, Lisong also stressed that "once the problem of mobile phone payment has been resolved, the market will usher in a blowout." "Interview: South reporter Gao Lingyun noun explanation lbs check-in service lbs (locationbasedservice) is a location-based service that enables you to determine the location of a user through mobile terminals and mobile networks, and to Recommend to users the range of services available near the location, such as location check-in, perimeter search, location games, and information push.