Guangdong Radio and television inject capital into ZTE's nine cities or push TV box

February 18 Noon news, nine city in today's announcement, announced that its company ZTE nine cities to gain Guangdong radio and television injection, Guangdong radio and television injection of 12.5 million yuan, won ZTE Nine city 10% shares. The deal makes ZTE's nine-city valuations reach billion, and ZTE's nine cities will also be a joint venture with Guangdong Radio and television Group.

Industry insiders believe that ZTE's nine cities may soon launch a similar set-top box of home entertainment hardware, and integrated interactive TV application content platform.

As can be seen in the official bulletin, the future joint venture will provide video games, videos, reading, karaoke and other value-added services to 13 million TV users in Guangdong. And ZTE Nine cities will replicate this model, for more users nationwide to provide related products and content services. This also means that ZTE's nine cities in the future may cooperate with more radio and television operators to promote interactive TV hardware products and application services, but also at the capital level may be more action. According to the source said, there will be more similar to the Guangdong radio and television level of strategic investors admission.

Public information shows that zhongxing nine city by ZTE, Jiu-view interaction (that is, nine city), Shanghai Rui Gao Capital formation, as of September 2013, zhongxing Nine city has occupied IPTV and family interactive television field more than 90% of the market share, with more than 20 million users and hundreds various types of TV games.

From the background of the parties involved: nine city in the game production and operation has a wealth of resources and experience, ZTE is the world's leading integrated communications manufacturing companies and global communications solutions provider, Guangdong Radio and television in Guangdong province has 13 million TV users, and most of them are already digital interactive television users.

In 2013, the internet was most enthusiastic about making smart TV boxes, and a large number of boxes were on the scene, aiming at the empty living room, which was increasingly weakened by traditional television. At the same time, the largest concept introduced in the capital market is to occupy the living room. Millet box, video box These products since the launch, not only to earn a large number of users of the eyeball, the enterprise itself more attracted to the attention of the capital market. Compared to the various types of box products in the market, ZTE City if the introduction of similar products, it will have what kind of difference, and how to use the Guangdong Radio and television and other radio and television operators channel resources to promote, it is worth the market attention.

Up to now, ZTE, Kowloon City and Guangdong Radio and television related officials have not disclosed the relevant products and cooperation content of further plans. However, some people in the industry have learned that the product plans of the parties are ready and the time for publication should not be too long.