Guangdong Unicom Li Han: To create the industry's first microblogging service alliance

Communications Industry newspaper reporter Mao June 11, China's first micro-blog Open Alliance-red Collar Alliance in Guangzhou, the official establishment of the communications industry newspaper (net) as a member of the Alliance, the first time interviewed red collar director of Guangdong Unicom Product Innovation Department deputy general manager Li Han, the following is a dialogue record: Communications industry newspaper : Guangdong Unicom and Sina together to create red scarf what is the original purpose? Through this period of preparation, what do you think of the effect?　　What promotion will the red scarf do next?　　Li Han: Guangdong Unicom and Sina jointly create the red collar is to use the latest form of communication, Zhao positive upward, kuangfu the spirit of righteousness, so that micro-bo in the positive and healthy environment in the great development.　　After more than a year of development, successful microblogging to the company all staff and Guangdong Unicom users, combined with social characteristics, to carry out a series of activities, as of May, the development of red collar registered users up to 8 million, the monthly active users nearly 3 million, spread over 10 million times. Red Scarf The next step is to upgrade from a single business brand to a platform, to build a benign development of micro-bo ecological Circle, ecological environment, to do red Collar Open alliance.　　Second, the micro-blogging technology with the network advantages of Unicom, through the Red Collar Open Alliance, launched a wide range of developers, partners, continue to launch more competitive products and open Alliance services. Communications Industry Newspaper (net): Guangdong Unicom and Sina Weibo launched the red collar the biggest bright spot is what?　　Because this is the integration of Internet companies and operators, what do you think is the basis? Li Han: Guangdong Unicom and Sina Weibo launched the red scarf has three characteristics: red scarf is based on the latest version of Sina Weibo development, both the official version of Sina Weibo features; Red scarf combined with China Unicom's leading 3G technology and rich content, application, integration launched the red collar Zone, Users enjoy the new experience brought by 3G technology during the experience of Weibo.　　such as red Scarf integrated voice micro Bo, has been introduced, attracted many celebrities, artists use enthusiasm; red scarf to provide the first video microblogging function led to a new round of micro-blog upsurge, to give users a new experience, and so on, wonderful web portal to users colorful mobile phone mobile internet applications.　　Red scarf with the help of Red Collar Open Alliance resources, and continue to provide users with a variety of services and applications, advocating red scarf one-stop life concept.　　Red scarf is the integration of the Internet and operators, based on three platforms: first, China Unicom a large number of mobile phone users, precision delivery, and improve the service system, the second is Sina Weibo's leading industry platform; the third is China Unicom's leading 3G network technology, these three technologies will bring users more advanced micro-blogging experience, more perfect service.　　Communications Industry Newspaper (net): Not long ago, Guangdong Mobile also launched a "Red satin" business, what do you think red scarf and red satin have in common and essential difference? Li Han: For the development of "red satin", the individual is not set. To the red scarf, red collar Open Alliance based on the promotion of a positive cooperative environment, the strength of a wide range of joint externalAs partners, to create greater value for users.　　In this sense, the red collar and the Red Collar Open Alliance is an open, macro-alliance that will in many ways reflect the latest Internet trends and the latest 3G brings innovation and change to user life. Communications Industry Newspaper (net): At present, the major operators are involved in the Internet operation, based on 3G business innovation, do you think the Red collar innovation model is typical?　　What are the deficiencies?　　Li Han: Red Scarf Innovation Model has several aspects of characteristics: successful integration of communication operators and Internet platform business platform, in a larger platform for users to bring applications, services and value, the wide application of China Unicom's leading 3G network, so that micro-Bo's manifestation of a revolutionary change;　　On the basis of two platforms, active alliances with external partners to provide users with a variety of applications, in the 3G Mobile internet era, to build a real one-stop online service life.　　The Red Collar Open Alliance is the industry's first scarf Service alliance. The disadvantage is that the red collar is a new model, new form, a new innovative model, in the mobile internet and open tide, need all parties to work together, actively explore, more participation, comprehensive consideration of resources to meet industrial chain common development Communications industry newspaper (net): Into the 3G era, micro-Bo became the hottest new media,　　But still do not find a mature business model, do you think that through the "red collar", whether you can find the real meaning of the micro-blogging business model? Li Han: The Red Collar Open Alliance is the full use of 3 platforms, for developers, partners to provide a better stage, so that they better play, to build a bridge, to guide partners to join, business, relying on operators a large group of users, powerful wireless resource capabilities, for users and businesses to build a more convenient channel　　, the business model of micro-blogging will be found faster, and application developers can better enjoy the open platform of China Unicom, the new opportunities brought by network resources and 3G application platform, and develop more valuable and innovative applications.　　How do operators participate in the Internet? Recently, he went to Guangdong to join the founding ceremony of China Unicom's "Red Collar" alliance.　　I am not surprised that the on-site invited guests more than 95% from micro-blog, the United States called "Weibo talent." In fact, operators have been thought to be more closed information, so, media interviews are not as easy as software and the Internet industry, and will not easily publish sound. However, since the micro-blog, operators can no longer restrain loneliness, the first open Enterprise micro-BO is China Unicom, the Chinese telecom and China Mobile successively opened the official microblog. Then, Weibo is like a flood of water, the one can not be collected.　　Full microblogging, micro-blog marketing, micro-blog communication, a great substitute for SMS and instant Messaging tools trend. However, for operators, this is still a shallow level of openness. To make Weibo a business, it requires a high IQ. For China Unicom, the red collar is undoubtedlyIt was a beautiful "test water". First, let the freeway not be wasted. "21st century, to use 21M speed Internet"! Whether it is the mail or text messages sent by the employees of China Unicom, they can see the slogan. Visible, China Unicom for the spread of the Internet, has been deep into the corporate culture inside. However, China Unicom mobile users more than 100 million, just the equivalent of one-fifth move, how to let more users to Weibo is undoubtedly one of the best platform.　　A product manager privately told reporters that since the microblog, the monthly Internet traffic increased by at least 40M. Second, abide by the Internet law. In fact, 10 years ago, the operator and the internet has a "wall" separated. The SP in the dispute, acted as "an affair to come" role. The operator loses control of the industrial chain, leading to the decay and notoriety of sp. Today, we saw the "sky-high microblogging", saw the smart phone to steal traffic and other negative news. These, will be operators to participate in the Internet's big enemy. Today, we saw the Red Collar Innovation 3.0, especially the video microblogging, give people a bright, Yue TV changed people's Way of life.　　However, operators in the pursuit of business innovation at the same time, should see the negative side, goodwill flow reminders, as well as the political sensitivity, may be the source of the healthy development of the industrial chain. Finally, how to activate the industrial chain? Now the alliance is "flying". Sina originally set up a micro-blog developer Alliance, China Mobile MM Developer Alliance, Tencent Open Alliance, there are many Internet developers Alliance. However, because the dominant people tend to be greedy, short-sighted, leading to the establishment of the Alliance chattering, the distribution of interests in the quarrel, the last huff, in all cases. Operators operating micro-blog, there are hidden dangers. On the one hand, to use their own Internet high-speed road flow to make money, on the other hand, to repair the highway investment. How can the developers who have worked this road pay their hard-earned money and encourage their enthusiasm? How to distribute vested interests with Internet enterprises is a question worth discussing. (Mao)