Guangdong Unicom: Weibo marketing leads the trend

"Multiple microblogging, hair good microblogging, reward 3G wireless router, micro bo red ...　　Lead and Staff Qi Bo, publicity and promote the company 3G business ... "Recently, Guangdong Unicom launched a" Everyone open micro bo, all Yang Heart "" All the Micro-Bo marketing Campaign "in Sina Weibo launched a wave of unicom business promotion. This activity does not divide the department, the position, Guangdong Unicom Province Company and 21 City company nearly million employees, all opened "mobile phone microblogging" business. The "micro-broad army" daily active on Sina Weibo, the use of "micro-bo" The new media for the Guangdong Unicom launched publicity.　　According to statistics, within a short period of 1.5 months, the province has sent the cumulative "#3G就选沃 #" the label of Micro-Bo up to 252,498, staff fans total of 1.6 million, related topic exposure rate of 10 million times, the Unicom 3G business has a strong role in promoting. Since the launch of the micro-blogging activities, Guangdong Unicom 3G Business Day consultation volume showed a faster growth trend, 3G business growth rate than in the past.　　At present, Guangdong Unicom Marketing staff to make full use of micro-Bo and customer real-time exchange advantages, strengthen the Unicom business publicity, promotion efforts, forming a new online customer base. It is reported that the staff micro-Bo action is Unicom, Sina Weibo platform in another close hand results. As early as the 2010 World Cup, Guangdong Unicom foresaw the huge role of Weibo in brand marketing, Sina Weibo is the first to launch the hit "fingertips World Cup" activities, has been the overwhelming majority of fans, and then based on micro-Bo platform, has launched the official red collar platform, held the "5 red" series of activities, developed a " Red Scarf "Mobile phone client, set off a wave of microblogging marketing climax."