Guangdong's largest "cash register" the boldest Investment: Tianhe City Group 2.1 billion Tianjin copy Tianhe City

This can be said to be the Tianhe City Group's most daring investment in 10 years.　　Although the news was early in the expectation, neither the city's own employees nor the Guangdong counterparts were surprised to hear the news. Yesterday, this reporter from Guangdong investment (HK 0270) confirmed that the company holds 75.91% of the shares of Guangdong Tianhe City Group affiliated enterprises ——— Tianjin Tianhe City Company recently from the Tianjin Land Exchange Center sponsored by the Tianjin State-owned construction site bidding, At the cost of 309 million yuan, a successful auction of 23,900 square meters of land.　　Guangdong Investment finance director Zeng Hannan yesterday said on the phone, the auction land will invest 2.13 billion yuan to build a similar to the Guangzhou Tianhe City, a large modern shopping center, is expected to be operational in 2013. Guangdong holding strict control of capital expenditure the auction land is located in Tianjin Core business district, is the construction of the local subway line Line 3 and line Line 4 intersection station cover. Guangdong Investment in the Hong Kong exchange issued a notice revealed that the proposed construction of a large-scale modern shopping center, the initial estimate of the total construction area of 193,100 square meters, 8 floors on the ground, 4 floors underground.　　After the completion of the property, Tianhe City department store will also hire some of its own main stores. In 1992, the Guangdong Development Bank of Guangdong, Guangdong Trust and Investment trust, Guangdong Overseas Chinese trusts, Guangzhou City Construction and Development Corporation and Hong Kong Guangdong Invest Co., Ltd., formed the predecessor of Tianhe City Group, and in 1996 Tianhe City was built to market.　　As of 2003, Tianhe City Group not only paid off its foreign debts, but also created a miracle to recover all the investment, becoming Guangdong's largest "cash register." "In 1999, after the operation of Tianhe City on the right track, the company began planning a second shopping center." "The original Tianhe City insiders revealed. However, the actual control of Guangdong investment, the majority of shareholders have experienced the "Yuehai reorganization" of the Provincial government window enterprises in Guangdong Province.　　Just regained the vitality of Guangdong holding on the three-level enterprise capital expenditure control strictly, Tianhe City Group has repeatedly tried to develop in the meantime, with the Dongguan humen pedestrian street cooperation, and Brand chartered way to develop the Tianhe City department store chain brand, but suffer from no capital words, and repeatedly broken. Own funds to pay the investment "company cash flow has been very good, but also constantly looking for commercial projects, but like Tianhe City, Central city, central business district, the central block of land replication is not easy." Zeng Hannan said that the Tianhe City group bid for land at this time, one is a fancy Tianjin massif position after the second is reasonable price, because the development of a shopping center, belong to long-term investment, cost control is better. Reporter survey learned that Tianjin Tianhe City 2.13 billion investment, including 29.5 million of the Tianhe City department store start-up investment, 1.2 billion of the infrastructure costs and 900 million yuan of land costs.　　Deutsche Bank believes that 900 million of the cost of land is lower than the project near the Tianjin Henglong Plaza in 2005, 788 million yuan price, and the latter is not the subway cover. “Guang Hundred, friendship this year cloth point quickly, Tianhe City group relatively slow. But we are more commercial real estate company, the project invests big, the location is difficult.　　"Tianhe City Group, an insider disclosed that the group of money, cash flow adequacy, the Tianjin Tianhe City all capital expenditure by the Tianhe City Group to pay their own funds, not using shareholders and the bank of a penny." According to Guangdong Investment 2008 earnings revealed that the Tianhe City Square last year from the shopping center and East Tower office of Guangdong Tianhe City Building income growth of 55%, to HK $740 million, the company holds 85% shares of Tianhe City department store Limited and holds 26.56%　　Guangdong Auspicious Island Trade department store limited last year's revenue amounted to HK $2.1 billion. However, Guangzhou Tianhe City Plaza recently has a large capital expenditure.　　In addition to shopping malls, Tianhe City Plaza East and West two high-rise buildings will be a total of 1.4 billion Yuan City group capital expenditure.　　Can I replicate it successfully? "In Guangdong investment huge territory, Tianhe City and its related business has been not the main business of the group." Therefore, the Tianhe City Group in 10 years did not invest heavily, missed a lot of opportunities. "A person familiar with the city of Tianhe said that now commercial real estate under the impact of the economic crisis at the trough, Tianhe City to copy the bottom, meaning that Yuehai investment in the adjustment of business expansion strategy, while the intention to enter commercial real estate."　　But Tianjin project by the Tianhe City group Investment alone, also revealed that the investment expansion of Guangdong's attitude is still very cautious. However, "Guangzhou Tianhe City's success is particularly unique experience, these are unable to clone replication." "It is revealed that the Tianhe city in the initial stage, the mainland did not have a shopping center concept, the government mobilized all the useful resources in hand." As the Guangdong provincial government's key support projects, Tianhe City almost from birth, construction to the opening of the relevant departments in the green light under the "Jade" and life.　　And Tianjin project 900 million yuan land costs, in addition to auction costs, but also include relocation costs, and the Metro Group on land consolidation, subway facilities, such as the cost of construction costs lower than the Tianhe city.　　In addition, since the Tianhe city in 10 did not have a big expansion of the action, originally built Tianhe City's 12th generation of entrepreneurs to leave the basic, and for the development of different places, talent resources may be the Tianhe City group can be a success of another problem. Newspaper reporter Ting Airi