Guangyu Huaxia Market Deputy Director Weishe: Reappearance millions game hope is slim

Play More network news (reporter Chen Zhen) June 25 message, for the introduction of more play to focus on the reasons for the success of the "Great Visit" weekly column, Guangyu Huaxia Market deputy director Weishe in the interview after the reporter said, success is often unable to replicate, online games market again a millions game hope is very slim.　　A lot of work to visit: The first issue of the visit to the impressions of how, there are suggestions. Weishe: A great interview is a good idea to play in this year to add a lot of excellent original content.　　Large workshop on the successful product of the discussion, I think the industry will be very helpful to manufacturers, I hope to continue, more interactive, more exploration, more sharing. In addition, from the study of the operation of online games, there may be some failures of experience than successful experience more reference value.　　Success is often impossible to replicate, but there are only a few reasons for failure.　　How do you think the success of China's millions masterpiece can be reproduced or transplanted? Weishe: Plagiarism can only copy dead things, but for products, operations, promotion, services, and other integrated network game, there is no way to replicate all aspects, even if all aspects of replication, can not attract the same number of players.　　The success of China's millions of great successes has its own unique causes, almost all of which others cannot replicate. Online games Market again appeared a millions other game, should say hope is slim, 2010 first half, entire industry, more than 100,000 people's game have little.　　The more types of online games, the more market segmentation, players can not focus on a class of games, a game.　　What companies rely on to be a new generation of game stars? Weishe: Only those who are good at seizing historical opportunities and able to look ahead to grasp the trend of industry development may produce millions other works.　　In accordance with the current formation of the marketing, operating mechanism, it is difficult to nurture such a great success.　　There are several trends worth the attention of the network, the first is the marriage of SNS and online games, is each other implanted or online games more fully community, the community more fully online, the real social relationship into the game world, relying on greater viscosity and interpersonal effects to achieve expansion. The second concern is how to get into the mobile network terminal, perhaps the leisure game should keep their attention, looking for the opportunity to be born. (Edit Zhang Xing)