Guangyu Online Samnang: Game industry in the growth period

July 28 Morning News, the eighth session ChinaJoy today in Shanghai, Guangyu online Vice President Samnang talk about the trend of the game industry, said, I play the industry is now in a growth period, in the growth period, the industry from the industrial structure, personnel, products to users are very stable, very healthy. The following is an interview record: Sina Science and Technology: You sina netizen everybody good! Sina is now in the eighth session of joy for you to do the live report, we have the honor to invite Guangyu online, deputy Samnang to come here to receive an interview.　　Song always Hello, and our netizens say hello.　　Samnang: Everyone sina netizen Everybody is good, my name is Samnang.　　Sina Technology: The current trend of online games industry slowdown, how do you think? Samnang: In fact this trend is from the end of 08, 09, 2010, the home, especially the top ten operators reported growth is not as fast as the original, some people talk about the industry is not the problem? is not like before the sun, so vigorous up? I think we should not be too pessimistic, and any major industry will have to go through such a process of development, and the first is a unique condition to experience an explosive growth. After this is a steady growth period, I think the game industry is now in such a growth period. In such a growth period, this industry from the industrial structure, personnel, products, users, are very stable and very healthy. So I think we can not be pessimistic, we play the industry is very healthy, and now we are still growing, and the long speed relative to other industries, is still very high.　　I don't think we should worry about it.　　Sina Science and Technology: you think netizen industry trend slows down the foreground, which industry trend direction will get new excavation? Samnang: In fact, from the macroscopic point of view, our company has been adhering to the concept of "products for the King", as long as you have a good product, no matter what type, no matter what style you do, whether it is 2D or 3D, the higher the quality of your products, the more welcomed by the players, you should be successful, macro speaking is such. But we analyze, look at 09 years, 2010 successful products, we will have such a development, there are two types of products more easily successful, a new type of online games, such as the SPS is a stand-alone game, now become online, players will be very welcome. Or a game like fighting, like the bone of the dragon, the combination of fighting and MMO, this is a class. The other is the existing based on more in-depth excavation of players, user experience of the game, the equivalent of the existing market segmentation.　　For example, I just said the "Bone of the Dragon" example MMO branch out AMMORPG game, and our game is a web game and client games combined, we think such a game is more easy to win the game. Sina Technology: Coslight Any new plans for the second half of this year?　　About products or industrial planning. Samnang: As I have just said, in view of the current market situation, our company feels that there are two types of products more easily availableThe favor of the players, so we choose products and do game promotion, tend to choose such a game.　　The second half of this year and next, we will launch a number of such types, very innovative or in the existing game types within the limited innovation of innovative games, two days later we will hold a game conference, the second half of this year will launch two new products, I hope you pay attention to our new products Guangyu game.　　Sina technology: How does the new company break through the shackles of the net swims giant? Samnang: In fact, everyone's chances are equal. Games, the equivalent of a creative category of industry, as long as you have good ideas, products for the king, your product by everyone welcome you can succeed.　　This and my game has a lot of capital, invest in the amount of manpower and resources is not proportional to, as long as you close to the player, understand the needs of the players, the product by the player's welcome, whether you are a giant or a workshop 35 people to make products, as long as you can achieve those points of the player's favorite.　　Sina Technology: Many companies in the development of overseas markets, think can help them improve performance, Guangyu how to see? Samnang: China's game development for so many years, mainly rely on our huge market. Relying on China's large number of Guangyu players and the huge game market, domestic companies have gradually matured. Our products have been a great success in China, has gradually been the foreign manufacturers concerned and accepted by foreign players. China's independent research and development of the product such a well-known and brand has now a little bit abroad. Now our company also began to focus on product export business, I think we should borrow this Dongfeng, we from 09 to now, began to actively explore overseas markets.　　Our self-developed "Creation online" has landed overseas, and other countries ' overseas copyrights have also gone smoothly.　　Sina technology: Thank you for your interview with Sina. Samnang: Thanks Sina's Netizen, also hoped everybody always pays attention to the Guangyu game, thanks.