Guangzhou 800 side: The second online retail drug third party platform pilot Enterprise

Absrtact: After 95095 medical platform, the state Food and Drug Administration has announced the second online retail medicine third party platform pilot Enterprise, namely Guangzhou 800 Square Information Technology Co., Ltd. With "Internet Drug transaction Qualification Certificate" C Certificate of pharmacies, can be settled in the third

After the 95095 medical platform, the state Food and Drug Administration recently announced the second online retail drug Third-party platform pilot Enterprises, that is, Guangzhou 800-Party Information Technology Co. With "Internet Drug transaction Qualification Certificate" C Certificate of pharmacies, can be assigned to the third party platform pilot Enterprises, to carry out the business of drug-selling for consumers.

Industry analysts pointed out that, because the third party to enter the platform does not need to build a website, which greatly reduced the chain of retail pharmacies into the threshold of the electricity business, and the online retail drug Third-party platform can also be with the Day Cat Medicine Museum, Beijing-East medicine city to form a strong competition.

Online shopping platform to buy medicine without jump payment

Internet third-party platform drugs online retail pilot is the state administration of food and drug supervision of the Internet drug sales pilot trial, the model is in the "Internet Drug transaction Qualification certificate," a certificate on the basis of open to consumer sales. It is understood that the "Internet Drug trading Qualification Certificate" is divided into a and C certificates, holding a card Third-party trading service platform, can only be used as drug manufacturers, drug operators and medical institutions between the platform service providers, not to provide drug sales services to individuals.

November 2013, the state Food and Drug Administration approved Hebei Eye Medicine Technology Co., Ltd. 95095 medical platform for the pilot units, the first Internet Third-party platform on the network of drugs on the online retail pilot related work. And 800 is the country's second access to drug online retail pilot licensing platform.

It is understood that 800 square medicine Health Network shopping mall was established in 2009, Canton 800 Party Information Technology Co., Ltd. 's Third-party Technical Services platform, February 2014, 800 parties to the "Internet Drug transaction Qualification certificate," a card; in April, the State administration of food and drug supervision of 800 parties conducted a survey and research.

The reporter learned that consumers in the network of drugs on the third party platform to buy drugs without jump payment, you can directly in the platform payment, Third-party platform for payment collection, this can reduce the jump when the phishing site invasion possibility. In addition, in order to ensure the interests of consumers, 800 parties set up the first payment system, once the consumers and pharmacies dispute, 800 party can first pay, safeguard the legitimate rights and interests of consumers. While the Cat Medicine Museum and the Beijing-East Medicine City is to carry out the Internet drug information display Third-party platform, transaction payments need to jump to the pharmacy's own platform to carry out, which is the biggest difference between the two.

The threshold of chain pharmacy entering the electric business is reduced

According to the existing laws and regulations, access to the "Internet Drug transaction Qualification Certificate" C Certificate of the entity chain pharmacies, can build their own website for consumers to carry out drug retail business. However, because of the technology and operating costs of the site is too high, access to C-card chain pharmacies actually carry out the internet sales of pharmaceutical business very few.

"Self-built platform needs to invest a lot of human and material resources for website construction and website operation, not only to spend millions of to build the site, but also need six months to a year to polish the site, the site is well built after a large number of promotional costs, otherwise there will be no sales." "A drug dealer told reporters.

According to the 800 Fang Medicine Health Network shopping mall brand director Hu Fei, the 800-side platform for pharmacies to pay only the opening margin, investment in 1-3 operations and customer service personnel, 7 days can be realized online pharmacy operation. "800 side of the online drug number of more than 100,000, has cooperated with the large-scale chain pharmacy enterprises more than 400, for tens of millions of people to provide drug retail information inquiry services." Hu Fei said.

According to the introduction, to enter the chain pharmacy, 800 parties to develop a set of standards to ensure the strength of the business in the industry average level above, such as qualification Review, Business Annual audit, monthly business assessment. If the operation medicine appear to violate or examine unqualified, must be blacklisted or even forcibly repaying. In the commodity information management, 800 parties set up a special commodity and order audit department, these departments are composed of professional licensed pharmacists and pharmacists, all businesses to release drugs or modify drug information need to pass the professional pharmacist audit to be released online.

The licensed pharmacist has been one of the important factors affecting the development of the pharmaceutical retailing industry, and even restricts the enterprise's opening and expanding soil. Not only is the physical retail pharmacy, the battle for talent has spread to the pharmaceutical electricity business. Before long, "Internet food and drug management measures (draft)", so that enterprises to licensed pharmacists this scarce resource competition more intense.

"In the case of shortage of licensed pharmacist resources, the chain pharmacy merchants on the 800-party integration platform set up ' 800 alliance ', fully integrating the licensed pharmacists ' resources, enlarging their functions and saving manpower and time cost." Hu Fei said that from 2013 onwards, 800 parties began to explore the new prescription drug O2O sales model, through online booking and offline to complete the entire sales process, that is, online audit side, the line to complete sales.

Competition of third party platform will be intensified

In recent years, the rapid development of pharmaceutical dealers, the 2010 online pharmacy sales have not been billion, 2012 online pharmacy sales have exceeded 1.6 billion, 2013, the total sales of pharmaceutical dealers over 4 billion. Compared with the size of 255.8 billion of the pharmaceutical retail market, the online retailing of pharmaceuticals is still small and the development space is huge.

As of July 16, 2014, the number of pharmacies receiving the Internet drug trade certificate has reached 199, and only twenty or thirty have been operating since the establishment of the website. Access to the "Internet Third-party Platform drugs online retail" pilot qualification platform only Hebei Eye medicine technology 95095 Platform and Guangzhou 800 Party Information Technology Co., Ltd. 800 square Medicine Health Network shopping mall 2.

June 2011, the Day Cat Medicine Museum on-line, but because does not have the related qualifications, the legalization question lets the medicine hall repeatedly to suffer the twists and turns. January 2014, Alibaba Group announced the cost of 1 billion yuan into the pharmaceutical and electronic business Citic 21st Century Technology Co., Ltd., the latter has a third-party drug trading platform qualification of 95095, which is considered Alibaba investment Citic 21st century behind the momentum.

Pharmaceutical industry analysts pointed out that, because of the cost of their own web site is too high, leading to a large number of "Internet Drug trading Qualification Certificate" Pharmacies can not really carry out online pharmacy services, the third party to enter the platform does not need to build a website, which greatly reduced the chain of retail pharmacies into the threshold of and the second network of drug sales third party platform approved, making the third party platform competition will become more intense, to the day cat and Jingdong Mall caused impact.

Hu Fei said that the days of the cat, Jingdong is a large-scale comprehensive network shopping platform, and 800 side is only focused on the medical and health field of E-commerce platform. Medical and health products are more special commodities, security is the user to consider the first element, 800 and comprehensive large-scale platform, compared with a more stringent business and commodity supervision system, as well as drug safety feedback and complaint handling mechanism to ensure that users can truly "buy medicine, buy assured medicine."