Guangzhou National light pupa for butterflies from the factory to brand operators

China is a well-deserved world factory, is dubbed the toy King, glasses king, clothing king called the processing enterprises countless.　　Many years ago, Chinese foundry Enterprises, which were not only satisfied with the 1% profit distribution, began to change their ways, and Guangzhou Echizen (002045) was one of them. As a part of the World Factory, Guangzhou Echizen once for the world well-known enterprises supporting the provision of processing.　　However, in the five years since 2005, Guangzhou State Light has completed the transformation from pure OEM to OEM+ODM, from 100% export to domestic and foreign markets simultaneously, and through the acquisition of domestic speakers brand, opened up the brand management way. In July this year, Ggec America Inc., a U.S. subsidiary of Guangzhou National Light, subscribed to a stake in Aurasound Inc. and warrants in 3 million US dollars. Upon completion of the investment, Ggec America INC will hold a stake in Aurasound inc.35.21%. Thus, the Guangzhou state light from the past suppliers turned into a aurasound shareholder.　　This is not just a change of identity, but also evidence of strength. Along the way, chairman Zhouhaichang Deep feeling: "Innovation is the powerful weapon of enterprise development." "Annual development of 260 new leaps as the saying goes:" The tide receded, Fang know who in the nude swimming. After the baptism of the economic crisis, the outstanding performance of the Guangzhou state has confirmed this point.　　Since 2005, Guangzhou has maintained a composite growth rate of 20%, including, of course, the financial crisis raged 2009 years. Behind the growth in performance is the concerted effort of nearly 3,000 employees. Economic downturn in 2009, more than 200 professional and technical engineers for the Canton National Light to create the annual development of 260 new products in the history of the best results.　　In a short span of one year, Guangzhou National Light in the new product development speed aspect, realized from the year to develop 100 to 260 leap. According to Guangzhou Echizen introduced, new product development is characterized by many sound systems, difficult, time is urgent. The development project team takes the technical department, the sales department to lead, develops for the key customer's project. Walking in the hall of the first floor of Canton state Light, President Wei Hongmin proudly pointed to a years ago developed the speaker said: "This product is in the customer's request, the use of a short period of one or two months, the completion of the design and development." "Guangzhou National Light Patent Application volume and authorization amount is also increasing every year."　　Only 2009 years to apply for a patent of 11, of which 3 patents, utility model patents 3, design patent 5 pieces, the number of patents authorized 17, of which the Invention Patent 1, utility model patent 6, design patent 10 pieces. Zhouhaichang said: "Only with strong scientific and technological innovation ability and strong independent intellectual property rights, can enhance the core competitiveness of enterprises."　　"In a work report, Zhouhaichang has pushed intellectual-property work to the height of strategic decision-making, a problem that companies need not consider in the OEM era," he said. Guangzhou National Light Vice president, Dong Secret Lingqin told: "The company will recruit technical talents every year, and the development team has reached more than 200 people."　　"Last year, the company to technology development-oriented, new product year as the theme, accelerated the high value-added technology development of sound products, and opened up a number of good prospects for the big customers, the product's gross profit margin is rising year in, trend.　　Compared with the gross margin of previous years, the gross profit margin of Guang Zhou was raised from 20.92% in 2006 to 28.08% in the first quarter of 2010. Five-year ODM road product innovation is Guangzhou National light to continuously expand the market share of an important tool. Zhouhaichang that: "Innovation is not limited to product innovation, but also in the management system and the process of various environmental innovation." "As early as 2006, Canton National Light set up by the Japanese NEC on-site management expert Iwasaki led the improvement office, and comprehensively promote the company's production management and quality control of all aspects of the improvement activities."　　After more than three years of efforts, the company not only improved customer confidence, but also won the orders of important customers such as Panasonic. "The same customer, different business model, bring a completely different market space." "From Guangzhou state light five years to change the business model of the road, ODM business mode so that Guangzhou national light has more opportunities for cooperation." Lingqin said: "As an OEM supplier, must be based on customer requirements for production, is a simple processing and manufacturing, the supplier does not participate in product design and development." The ODM is the partner who provides the professional design plan and participates in the development plan together.　　"This has become the Guangzhou National Light maintenance of old customers and the development of new customers an important basis." Since the beginning of the OEM+ODM operation mode in 2005, Guangzhou National Light has not only increased its gross profit, but also more extensive customer groups.　　Now, Guangzhou Echizen again to brand management and retail business forward, through the acquisition of Granville Audio and the United States plus audio, not only the domestic well-known brands under the income, but also opened up the domestic audio sales channels. Similarly, aurasound distribution throughout the world Sales network as well as advanced technology applications, has attracted the road to the brand to operate the Canton National Light.　　It is understood that Aurasound has distributed in the United States, Japan, Taiwan, mainland China's sales network, to provide customers with high-end audio products.　　Original speaker OEM supplier, through years of rapid development finally completed a gorgeous turn. Equity incentive "Level two jump" in the first phase of the equity incentive plan, Guangzhou state light to the core technical personnel to grant options, including a senior foreign engineer. Although the foreign engineer was not successfully awarded the policy restriction, the reserved option of the scheme design showed the strategic thought of Guangzhou National light to attract talents to realize the future development goal.　　In addition to the use of common stock options, the company also increased the equity appreciation rights, diversification of incentives to consolidate and strengthen the equity incentive plan positive effect. It is based on over 20% years of composite growth, Guangzhou State Light first phase equity incentive plan was successfully completed in 2009. Lingqin said: "The smooth implementation of the first phase equity incentive, as a solid core technologyPersonnel and management team, and steadily improve the company's performance has played a positive role. "From the Guangzhou State Light 2006 to 2009 performance growth is not difficult to see, the implementation of equity incentives is the driving force for sustained growth of corporate profits and guarantee." Guangzhou Guo Guang three years of profit to achieve sustained growth, the return on net assets has maintained a high level.　　Research and development team is in the "2009 New product Year" refresh the annual number of new product development. In order to continue the first phase of incentive plan, stabilize and motivate the management backbone, core technical personnel, last month, Guangzhou State Light launched a two-phase equity incentive plan.　　The new incentive plan, in addition to the continuation of the first phase of the incentive plan to improve the company's performance, but also focus on maintaining the stability of the backbone of the company, and promote the domestic market development. The program's incentive targets more extensive, longer cycle, the target includes all kinds of Engineers 23 people, subsidiary senior management Staff 9 people, the parent company management staff of 20 people a total of 52 people. Lingqin said: "The motivation of the staff of 80% as the core technical staff, hope to continue to maintain a faster pace of new product development, do a good job of maintaining the old customers and new market development." "The poly long fill short, three years to recreate a national light!" "Guangzhou National Light in the implementation of the new incentive plan, the future of the development of more full of confidence." Guangzhou National light of a medium and long term plan wrote: "Audio business year sales of 1 billion yuan goal has been achieved, in the future development as long as there is talent, capital, material conditions can be created."