Guangzhou's first cross-border electric shopping entity shop in Zhujiang New Town trial

Guangzhou's first cross-border Electric shopping entity shop in the Pearl River New Town trial, there are people waiting in front of the shop before the "dozen snake cakes." What does it sell? Why is it going to the downtown area? Lin, a professor at Lingnan College, Sun Yat-sen University, said that the Pearl River new city bonded shop has an innovation in electricity trading, "but how far can we go to see the country support this form of innovation." ”


 


a lot of people


 


Store-Limited passenger flow


 


23rd 9 o'clock in the morning Xu, when the reporter arrived at the store, found that there are thirty or forty people standing in front of the shop. "Before I heard the price of super bamboo shoots, so deliberately skip class over." "A woman working nearby said. Have a good list of milk, "if the price is really cheap, buy a little more, anyway, no more than 1000 yuan per order is good." ”


 


23rd 10:30, the line waiting to enter the shop has been nearly 200 meters. Due to limited space in the shop, the staff of the shop took a limited-flow measure, only forty or fifty customers to enter the shop each time, until the evening rush hour, the crowd has not returned. In order to protect the order, the staff holding loudspeakers to shout.


 

What does
sell


 


main mother and child home beauty skin Wine


 


earlier the store publicity of the main merchandise, there are milk powder, diapers, baby supplies, daily life supplies, luxury brand bags, imported food. But the reporter learned yesterday, the scene of goods only about 200 kinds, staff introduced with the shop gradually improve, will have more goods out.


 


The reporter saw in the shop product to mother and child supplies, the life home, the beauty skin care, the wine liquor mainly plays, the shop best sells, must count the infant powdered milk and the diaper, many just one shelves on away, directly is out of stock. However, the on-site merchandise let a lot of blood to spell the beauty of makeup, bags of people are disappointed. Good "Origin direct mail" brand-name bag, each brand only 1~2 goods, and the style is not new. Some overseas purchasing hot products such as American Wrigley Horse Shampoo and so on, the first day of the test industry did not shelves. Many customers are directed at "there is no iphone6 sell" come over. But asked the staff to know, brand-name bags, digital home appliances in the scene there is no physical, only pictures show. Members of the public can place orders from the shop assistants and the goods are to be sent to the public for 7-15 days.


 


How to buy


 


payment with Alipay or UnionPay card


 


+


 


provide ID and telephone number


 


It takes half an hour to pay a single order cannot be thousand


 


finally grabbed the goods, checkout and made a difficult. Reporters at the cashier to see, customers need to verify the bill ID card, to achieve personal supplies declaration. After payment by Alipay or UnionPay card online, the customs backstage system will be automatically checked and released before the goods can be brought home.


 


customers need to provide identity card information and mobile phone number registered members to buy goods, generate orders, only through the Pay Card online payment or Alipay payment, after the success of the order payment will also need to print shopping list, return merchandise Logistics list, the goods into the list, these processes down, payment will take half an hour. Customers can sign the goods at the scene, full 188 yuan can be wrapped in courier home.


 


due to the volume of people yesterday, staff has been reminding the public, "our official website of the Goods and experience shop synchronization, the price of origin are the same, provide real name and ID card number after the authenticity, at home can Amoy." ”


 


In the tax collection, according to the provisions, the amount of a single order must not exceed 1000 yuan (a single piece more than 1000 yuan of undivided goods except). The tax rate for food, beverages and bags is 10%, the duty rate of cosmetics and liquor is 50%, the duty rate of clothing is 20%, and the tax of single consumption is exempted in 50 yuan. Therefore, the consumption of milk powder and diapers in the amount of 500 yuan is exempt, cosmetics consumption of 100 yuan within the exemption.


 

Why
arrive at


 


Postal Tax brings positive


 


This bonded shop is operated by Guangzhou Mei Yue Electronic Commerce Co., Ltd. Previously, the industry has been interpreted, the store is paid by the postal tax, rather than the general "tariff + value-added tax + excise tax." What is a postal tax? For example, visitors from Hong Kong sent in a can of milk powder, the value of goods is too small, the customs has a preferential policy "no check, tax-free." According to the regulations, the individual mail imported items for import duties, tax in RMB 50 yuan (including 50 yuan) below, the customs are exempted. If you exceed, you must pay the tax. This opened the Pearl River New Town "Amoy entity shop" mystery: Consumers go to the store to buy, is considered to a small "Hong Kong" purchased goods, if within the 50 yuan tax limit, can be tax-free.


 


Scholar said


 


on the innovation of cross-border electric business


 


"From this procedure, we can see that the Pearl River Xincheng bonded shop is actually an innovative move by a cross-border power supplier, which has achieved a discount of about 30% on the tax rate by concentrating on sourcing overseas products and sending goods to individuals by mail." "Lin said that it can be opened successfully, and the power of the electricity business is more and more strongly related."


 


September 24, 2013, Guangzhou, after Shanghai, Ningbo, Hangzhou, Zhengzhou, Chongqing, to become China's 6th cross-border electricity dealers pilot. Under the leadership of the Guangzhou municipal government, the customs, inspection and quarantine, national tax, foreign pipe and other regulatory departments coordinated linkage, which opened the Cross-border electricity business bonded.


 


Bonded Area Warehouse Front has the threshold


 


It is understood that the Pearl River new City bonded shop is a customs clearance, can be realized will be bonded warehouse, before the Tianhe business circle. At the end of 2013, the company registered with the Guangzhou bonded area to set up electric companies, and in the first half of last year to obtain cross-border electrical business qualification. According to the official before the media, to open the entity bonded stores, must cross the two barriers: first, the company registered in the Bonded area, the second is to get the Bonded committee, Economic and Trade departments, Customs and Commodity inspection of these four departments of approval.


 


reporter observes, at present, the electricity merchant's contention is increasingly intense, the war also spreads to the online entity shop. The innovation of the Zhujiang new city bonded shop is actually to move the "offline" transaction to "online". In this shop, can not pay cash, can only use online payment, and to the site to register as a member, are all "offline" trading model of the extension of customers, traffic rob.


 


Customs: Regulatory Innovation in compliance


 


Lin said that the Pearl River new city bonded shop can go far, depends on the government policy to support this innovation. If the Tianhe business circle around the sale of overseas goods merchants jointly "encirclement and suppression", bonded shops can withstand pressure. At the same time, currently reflects the consumer experience in the bonded shop generally, but also need to further improve the business, to give consumers real concessions.


 


23rd, Customs Department said, Cross-border Electrical business entity stores are new things, is the innovation of customs supervision. At present, cross-border electrical business entities shop procedures are in line with the norms, but also under the supervision of the customs.