Guanlan: The flower market Breakout Road of Taiwan agricultural pioneering park

Since the introduction of eight rules to improve the style of work last December, the flower market, which benefited from various celebrations and conferences, has been affected. In Fujian Province, one of China's flower producing areas, Zhangping Yongfu Town's florists are also sympathetic. Faced with this situation, Yongfu flower farmers to adopt a marketing approach, the establishment of flowers and professional cooperatives, rhododendron industry associations and other organizations, coordination of marketing, popularization of greenhouse cultivation management technology, while vigorously supporting the creative development of a variety of models of rhododendron, product gold content, economic efficiency and market competitiveness significantly increased. Yongfu Town party secretary Liwenbin said in an interview with the Chinese news agency recently. Yongfu Town is the core area of Zhangping Taiwan Farmer Pioneering Park, the Rhododendron plant area of 13,000 mu, with more than 70 rhododendron varieties, potted rhododendron accounted for more than 70% of the total mainland market. Yongfu Town therefore by the State Forestry Bureau and China Flower Association awarded the Chinese Azalea Township "title." This is the busiest day of the year. "Chen Yuanyu, who has been in the freight business for more than 10 years, said New year, the Spring Festival is approaching, orders slowly more up; in the past year, orders are less than the past half of the", some farmers will be transported to the market after the flower to realize that the demand has suddenly dropped, the whole car flowers can not sell, only in situ destruction. Lost more than 1 million yuan a year. "Florist Chen Jincai told the New Society reporter, the market downturn, he immediately made adjustments, the production specifications narrowed, the price has been lowered, the number of gifts flowers decreased a lot." "Unlike Jin, the florist Lin Shaoqiang has lost, but the situation is relatively good, thanks largely to his early adjustment to the planting strategy-the red palm." Yongfu Town and even the national planting red palm of the relatively few people, the market demand is relatively large. Lin Shaoqiang said that his red palm price has also been lowered by 20%, but the scale has not been affected, all sold out, already better than other flower growers. "Yongfu Town suffered a small impact, but compared to the country, is a relatively fast recovery of the flower-producing areas." Chen, director of Yongfu Flower Research Institute, explained that this was mainly due to the initiative of Yong Fu to make adjustments to the floral planting structure. Yongfu has changed from rhododendron to rhododendron, camellia, Clivia, yew, and other varieties as a supplement to the diversification of cultivation, with more than 30 rare varieties of flowers and plants, flowers and trees planted area of 35,000 mu, annual output value of 1 billion yuan, the per capita net income of the florist reached 13,000 yuan. Today, in addition to the original azaleas continue to dominate the Chinese rhododendron market, Yongfu's yew also occupies half of the national market share reached more than 60%. Where there is selling flowers, there are Yongfu people. "Yongfu flower growers are all over the continent's major flower and flower production and trade areas, become the local flowers and plants, marketing the main force and leader." In Beijing, Shanghai, Guangzhou, Chengdu, Guiyang and even Tibet, Lhasa and other mainland China more than 20 large and medium-sized cities, Yongfu Florist set up a flower base, planting more than 112,000 acres of flowers and trees, the annual production value of 1.5 billion yuan; At the same time, the establishment of more than 10 flowers and trees Association, especiallyFor Yongfu Florist. In addition to structural adjustment, the diversification of sales channels has become one of the Yongfu to deal with the market crisis. Some of the florist in the Internet to establish a shop, the basic formation of information interoperability, resource-sharing marketing system and production, supply, sales "The good pattern of integration." Near the spring Festival, Flowers obviously sell faster than before. "In Chen Jincai view, Yongfu has basically spent the winter." Chen that the central eight regulations "on the flower market is an external cause, the cultivation of the concept of the florist is a mishap." The florist can't wait for the market to pick up passively should take the initiative to change the concept of planting, do not follow the trend of planting "; flower industry to healthy development can not be separated from the correct guidance of the Government, the recent convening of a new town conference may be a business opportunity," the new three rural "policy will be for the modern agriculture, including flower cultivation to create