Guard against the negative effect of the outside chain on the website

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This is a belated reflection of the article, when my company's website was Baidu down right, I was busy looking for reasons. A late summary may be of little value, but it's better than continuing to be confused. If you do not know that not all of the chain is positive for the site, it is not clear that the junk chain on the site may have a negative impact on how much, do not know there is such a Web site into a dilemma of the dark means. Then, please continue reading this article.

Like all webmaster friends, I pay attention to the Web site changes in the search engine every day. Every time the algorithm changes, will always cause countless webmaster exclaimed, and was down the right, and was plucked hair; another site lost the meaning of survival. And such results, more often than not, we always blame the search engine unfair, search algorithm is flawed. Few people delve into what the real cause of this result is. In fact, the search engine on any site has no responsibility, he changed the algorithm, perfect the search mechanism is a necessary process of self-development, and we can only adapt and change, there is no other way.

When we are accustomed to the wrong approach, perhaps the tragedy has just opened. Once upon a time, the number of crazy pursuit, let us think of ways to add content for the site, original too time-consuming, so all kinds of uneven pseudo original tools to the road. The crazy pursuit of the site outside the chain, let us try our best to publish the link, the quality of resources is too scarce, so all kinds of mass, black chain, link trading. And these, has the website operation experience Friend, who dares to say absolutely did not touch? There will be consequences, and my tragedy on this stage.

First of all, a brief introduction of my company's website, the website was online in 2007, is a website to provide services to the Dongguan network company. This website since the date of on-line, has been our website construction business's main website. At that time, we spent nearly half a year, the site on all search engines at least 10 keywords ranking home, on Google has been the site of the local counterparts in the first, second position, is also. On March 15 this year Baidu Update, search company name unexpectedly can not find the website. A few years on the Web site, this has never happened. We have done a lot of web sites, and this company site we have been adhering to the search engine recommended site optimization methods to operate to ensure that the site all content 100% original, strict control of the quality and quantity of export links, never use any mass, brush list tools. And these can not become the site will not fall right of reason, or that sentence, there are consequences, the site must be triggered some kind of algorithm mechanism, led to be "blocked" processing, and I have to do is to find out the reason.

When I troubleshoot the structure of the site, content, friends, domain names, servers and many other factors, have to look to the outside world to the interference of the site above. I have always had the idea that a Web site in the Internet is just like the position of an individual in a society, and that if a person is known by many people, he must be a star-level figure. Similarly, a Web site is a lot of links, the site in the Internet is certainly important position. In society, if people who know me are wrong and have no direct relationship with me, that will certainly not affect me, because it is difficult for one person to control the behavior of another. Similarly, if other sites have links to my site, and my site does not have links to these sites, no matter whether these sites are good or bad, and I also have no impact. So, for a long time, I rarely paid attention to the information on my site that would appear on those sites. Although my own published content will generally consider the other site's legitimacy, regularity and relevance. But very often, I have no ability to control another kind of behavior: is the content of my site is copied down, randomly inserted some other need to promote the keyword, and then upset the paragraph order of the article, even more deadly things, unexpectedly also retained the domain name of my site, and then they will be a mass of these articles in various types of Web sites. And Baidu is difficult to distinguish these operations who is in the end, the most conservative approach is to reduce the weight of the relevant web site, watch the change. Therefore, my site on the emergence of such a sad reminder of the results, included in the increase, snapshots in the update, but the rankings of any keyword disappeared without a trace.

I have to say, this situation is really a headache. But if the problem comes, we must find a way to solve it. Now can do things, is to login Baidu Webmaster platform, fortunately, Baidu recently developed a Web site to reject the function of the chain. Perhaps Baidu itself also understand this situation, the algorithm changes may cause a lot of honest to do original content of the site was manslaughter, if not change the algorithm, it may allow a lot of loopholes in the Web site interference search engine results. So on the line of a "rejection of the chain" tool, by the site operator to determine the quality of those outside the chain, those outside the chain is rubbish. This is very good, at least let a site like me, there are ways to solve. Although in the tens of thousands of outside the chain of trash is a very fortunate work, that sad urge grassroots webmaster when relaxed? We all walk in the way of not looking back, because we believe that God will not live up to every effort.

Pay tribute to all the friends who struggle on the road of online entrepreneurship!

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