Guest: Background music as a new channel of digital music profit

The digital music Library, which was established in 2006, is the only one by one digital music enterprises in China which focus on providing non-pop music resources to institutions of higher learning and cultural institutions.　　With fewer than 10 customers in 2007, and now offering digital music services to more than 500 universities and public libraries, the small business has gained a place in the ailing digital music market. "The Library of digital music library has more than 30 international famous record company authorized, each year new record not less than 3000, our music library content is all genuine authorized."　　"Cook Music CEO Huanhua said proudly to reporters. Huanhua, the main users of the library are universities and public libraries because of their huge demand and consumption power for genuine digital audio and video. It is to see the business opportunities here, Huanhua led the Cook team, in this market segment to find their own living space.　　In her view, the demand for genuine digital audio and video is increasing in colleges, especially in art colleges, and the demand for products is getting higher. In addition, with the popularity of elegant arts, institutions for local elegant art audio and video demand is increasing. Huanhua said that, since 2011, cook and the domestic theater cooperation, including the concert hall, the Shanghai Arts Arena and theater cooperation, within the scope of the copyright permitted by the guests live.　　This makes up for the video, although the program high-end, but no Chinese elements of defects. Talking about the sales model of Cook's music, Huanhua introduced, cook music listen to a single account charge 2000 yuan per year, if package can be used indefinitely. Download a separate fee, 1 to 2 yuan per first, the whole plate of classical music download will be discounted.　　University or public libraries pay an average annual fee of 30,000 to 50,000 yuan, of which the use of a large number of users, such as from Tsinghua University and Guizhou Library of the annual charge of 200,000 yuan. Video viewing of a single account with a collection of 3500 yuan a year, after the live broadcast of the gallery, some remote cities and counties ' universities and public libraries can see the excellent performances of Beijing, Shanghai and other theatres. "The customers have all the network access to the three major mobile operators, the collection of ringtones and the entire music to listen to the cost, especially for China Mobile to provide 200,000 tracks." In addition, and iOS in cooperation with the development of Apple software, with Jingdong Mall to develop the classical music digital sales platform.　　"Huanhua said. Huanhua says Cook is also exploring innovative profit models.　　Mr. Cook recently worked with Countdown, a famous German background music company, to focus on developing a background music market. Huanhua explains that the seemingly obscure background music market has great potential. For example, Costa Coffee shop is a customer of the customer, there are dozens of in Beijing, its background music is authorized by the genuine library. At present, the Cade, Jinrongjie shopping malls are users of background music. "We are based on different objects, such as restaurants, bars, shops, shopping malls, hospitals and financial institutions to classify music specialization, the taste of music to be very fashionable, in order to provide businesses with high-grade, high quality,Suitable for different venues to play in the fashion of cheap music.　　Huanhua admits. Commercial newspaper reporter Li Jianbin