GUI Lei: ebay strategic plan clearly points out that it will be exerting force in four directions

April 3 News, ebay Greater China CFO in the nineth session of the SME E-commerce conference revealed that ebay has started online and offline integration strategy, will rely on large data to provide users with search and purchase personalized experience.

In sharing ebay's strategic plan, Gui Lei made it clear that it will focus on the four directions of mobile, online convergence, large data and global trade.

ebay Greater China CFO GUI Radium

The following is a transcript of the speech:

Gui Lei: Distinguished leaders, distinguished guests, colleagues of the electrical business people good morning! Thank you very much. Henan province and the Zhengzhou of the temporary and billion power network to provide us with such a good opportunity, let us together. Today is the first time I came to Henan, I think that Henan is a piece of cross-border trade, Feng Shui guarantee, why say so? The main Henan has very good human resources, as well as good infrastructure, especially Zhengzhou airport I think the development of cross-border trade.

Speaking of Cross-border trade I think I have to mention ebay, and today I want to share with you three topics: ebay group overview, some of our ideas on e-commerce, and some discussions on electronic retailing exports in greater China.

Maybe we're not familiar with ebay, so I'd like to talk to you about a little story. The chairman of ebay is also founder Pierre Omidia (Pierre Omidyar), then his girlfriend, now his wife is Pam (PAM), and Pam is very fond of collecting candy boxes.

In the early 90, the electrical business has not yet developed, basically offline trading, very slow and difficult to deal with. Pierre wanted to do something for his wife, so he spent a week on 1995 Labor Day to develop a website, the predecessor of ebay. The first item sold on ebay was an old laser pen that could not work. Pierre baffled, why buy an old not work laser pen? He found the buyer and asked the question. The man told him: I am a collector of this kind of laser pen, so the old one is valuable to me.

Every enterprise has its own values and desires. Our desire for ebay is to serve 140 million active users around the world and create opportunities with them. Today, ebay is a global e-commerce giant, here I want to give you a little interactive game, please guess, ebay last year, how much of the global merchandise turnover?

We have three major business in the world, ebay is the world's largest online trading platform, he for more than 100 million active users around the world, we have more than 83.5 billion transactions last year, of which nearly 20% are cross-border transactions. PayPal has 16 years of global online payment history, in more than 130 countries in the world, while supporting 26 currencies, last year turnover of more than more than 120 billion U.S. dollars. EBay Enterprise Services in the United States, mainly online under the marketing model, last year turnover of more than 130 billion U.S. dollars. Although I would like to share with you the strategic planning of ebay, mainly four directions, mobile, online integration, is what we often say O2O, large data and global trade.

Ebay is a leader in mobile commerce. I don't think you know that ebay's mobile app is one of the first three apps to come out of Apple's App store. Since 2008 we have launched a mobile program that has accumulated more than 220 million downloads worldwide.

From the consumer perspective, their needs are all-round, multi-channel experience. For example, I can use the computer online to buy a net, sometimes, I suddenly have an emergency to go out, on the way I can on my ebay mobile program, on the same page I just continue to browse to complete the online shopping, rather than start from scratch, this comprehensive technology allows us to integrate the consumer's multi-channel, Multi-screen consumption habits and then create a seamless shopping experience at any time, any place. This is the first user experience we have on ebay.

The next ebay strategy is a combination of online and offline, which is what we now often call O2O. Two for example, many consumers in the United States have been very fond of the online order, then in the net entity shop to pick up their own goods; for example, the first two days in a company meeting, I suddenly thought that my daughter's birthday is today, but forgot to give her a birthday cake, I was not able to go out all day to buy cakes for her, This time I can use our new ebay developed a service, timely delivery. You can play on the application, he immediately shows how many cakes shop nearby, there are all kinds of cakes, styles, prices I can choose the cake I want to pay, you can place a single. Ebay received this order, will send someone to drive to the cake shop to buy this cake, because there is a GPS, this person knows the location of my company, and then drove the cake to my company. If I'm particularly concerned about tracking the distribution process, this can be done on ebay's mobile program, which is what we think of as an innovative consumer experience.