Guidance of Ministry of Commerce on promoting the healthy development of internet shopping (full text)

Source: Internet
Author: User
Keywords Network shopping network sales health hair perfect merchandise

Guidance of Ministry of Commerce on promoting the healthy development of internet shopping (full text)

Provinces, autonomous regions, municipalities, separately listed cities and Xinjiang Corps of business departments:

Network shopping is a new form of retailing relying on internet and information technology, which has the advantages of less circulation, lower transaction cost, faster capital turnover, high circulation efficiency, wide sales range and convenient purchase of consumers. The development of network shopping is beneficial to enterprises to expand their marketing methods, stimulate consumption, expand domestic demand and change the way of development, which is conducive to the promotion of entrepreneurial employment, promote the upstream and downstream affiliated enterprises coordinated development and sound industrial chain. In recent years, China's online shopping market has shown a growing consumer group, the rapid growth of consumption scale good situation. At the same time, there are some realistic problems such as the relevant policies and regulations, the management ability and the service level are not suitable for the network shopping development. To promote the healthy development of online shopping, the following comments are made:

I. Guiding ideology and main objectives

(a) Guiding ideology. Guided by the view of scientific development, take the development as the aim, take the market as the direction, take the enterprise as the main body, strengthens the government to guide, the innovation work way, the combination guides in the service, the service promotes the development, in the development norm, further plays the network shopping in the promotion domestic demand, expands the consumption the positive role, promotes

(ii) main objectives. Perfect the service and management system, perfect the law and standard system, improve the trading environment, cultivate the market main body, widen the network shopping field, standardize the transaction behavior, promote the development of the network shopping, meet the needs of consumers, and strive to reach the "Twelve-Five" end of the net shopping volume of the total retail sales of Some E-commerce development started earlier in the region reached about 10%.

Ii. Work tasks

(c) Fostering the main body of the network market. Encourage production, circulation and service enterprises to develop network sales, and actively develop appropriate network sales of goods and services. Cultivate a group of reputable, operating norms of network sales backbone enterprises. The development of trade security, perfect service, management norms, competition and orderly network shopping mall. Building a safe, credible, efficient and convenient third-party network shopping platform to encourage small and medium-sized enterprises and individual entrepreneurs to exploit the platform to open up the market. Promote the rapid growth of online shopping groups.

(four) broaden the network shopping area. Expand the network shopping goods and service categories, expand the network shopping channels to meet the different levels of consumer demand. Expand Clothing, home appliances, home decorating, books and audio-visual, communications digital, computer and accessories, automobiles and other merchandise sales. Vigorously develop railways, highways, civil aviation, ship tickets, tourism and hotel network booking and service. Actively expand the real estate, pharmaceuticals, health products, distance education, domestic services and other appropriate online transactions of goods and services. Integrate Community business Service resources and develop community e-commerce. Support the development of mobile e-business.

(e) Encourage online interaction. Encourage circulation enterprises to store sales support network sales to network sales drive store sales. The use of circulation enterprises have brand advantages, entity network resources and logistics distribution system for network sales to provide a wealth of goods, good reputation and quality service. Actively explore the "online market" and "Offline market" interactive marketing methods, expand sales. Encourage enterprises to face international market online sales and procurement, open up the international market.

(vi) Pay attention to rural network shopping market. Starting from the practical conditions of the application of the rural Internet, the new rural commercial network, combined with "thousand villages" and "double Hundred market projects", are used to construct the modern circulation system in rural areas, promote the two-way circulation of agricultural products into cities and the countryside, and expand the new channels for increasing farmers ' income and expanding

Enterprises and individuals engaged in network marketing should be encouraged to organize the supply of goods and services of high quality and low price and marketable products according to the characteristics of rural consumption. Encourage enterprises to home appliances to the countryside, home appliances to the old for new business outlets, and actively carry out the network sales for rural consumers. Encourage the production and circulation enterprises to use the network to carry out agricultural products sales and distribution operations.

(vii) Perfect supporting service system. Promote network basic service standardization, promote network access standards and cost standards rationalization, promote the application of reliable electronic signature. To promote the organic combination of bank payment business and network shopping, speed up the construction of internet banking interconnection system and facilitate the healthy development of the third party online payment business. Support Logistics enterprises to strengthen network and information construction, development and network shopping to adapt to the distribution services, accelerate the physical distribution and network sales information system integration. We should improve the software development, creative design, skill training, management consultation, credit rating, electronic authentication, financing guarantee, advertising and other supporting service system for e-business application enterprises. To encourage service providers to further enhance professional service capabilities, optimize service models, improve service means, expand service scope, reduce service costs, and promote the application of E-commerce in related fields. Universities, scientific research institutions and enterprises should be encouraged to cultivate the technical and managerial talents adapted to the research, development and popularization of electronic commerce, and to establish and improve the mechanism of electronic commerce personnel training.

(eight) protect the legitimate rights and interests of consumers. To guide the healthy development of the third party network trading platform, the implementation of the Network Commodity Management (service) Business registration system, requires the use of network platform to engage in business activities of the personal name registration, with the conditions of the network sales individuals gradually implement the business registration system. Perfect website security measures, information security confidential management system, user information security management system. Perfect the network shopping after-sale service system, set up the shopping risk warning and the consumer complains the mechanism, promotes the advance payment system.

(ix) Standardize the network market order. In conjunction with relevant departments to implement the contract law, "product quality Law", "Consumer Rights Protection Law", "Postal Law", "Foreign Trade Law", "Auction Law", "Electronic signature Law", "Internet management Regulations", "Foreign trade Operators Record Registration management regulations", "Futures Trading Management Regulations", " No license to deal with the elimination of measures, such as laws, regulations, regulations, improve the network market supervision system. Crack down on the use of network sales of illegal publications, contraband, fake and shoddy goods, illegal financing, disguised futures, credit card, network fraud, network marketing, endangering national interests, providing consumer information for profit and other illegal violations. The operation of goods and services involving administrative licensing shall be carried out in accordance with the relevant provisions in accordance with the law and obtain the corresponding approval certificate. To guide the foreign Trade operators engaged in the network overseas purchasing business lawful operation.

Iii. Safeguard measures

(10) Strengthen policy support. Establishing and perfecting the diversified and multi-channel investment and financing system that adapts to the development of network shopping. Effective use of financial funds to guide the credibility of good, operating norms of network shopping enterprises to speed up development, encourage research and development of supporting policy measures to increase network infrastructure construction and scientific and technological innovation investment. Enterprises and financial institutions are encouraged to carry out credit sales and consumer credit business oriented to the network shopping group. Third-party e-commerce service platform is encouraged to establish regional e-commerce platform with qualified regions to support the organization of comprehensive and professional network fairs and exhibitions.

(11) Perfecting the system. Earnestly carry out the "Ministry of Commerce's Guidance on online transactions (provisional)" (2007 19th Bulletin), "Ministry of Commerce on the promotion of electronic commerce norms development" (Shang 2007]490), "Ministry of Commerce on Speeding up the circulation of electronic Commerce development views" (business and trade hair [2009] NO. 540) and other normative documents and "Electronic Business model Specification", "Network trading service norms" and other domestic trade industry standards. Research and development of network shopping information management, electronic contract, transaction behavior, commodity distribution, privacy protection and other important aspects of the relevant management system and standards, promote the legalization of network shopping, standardization process. We should speed up the establishment of a unified national credit information resource sharing mechanism, perfect the credit supervision and punishment mechanism. Perfect the electronic Commerce statistic system, carry on the network shopping analysis appraisal work.

(12) Perfecting the working mechanism. The competent department of Commerce will take the lead in establishing the relevant department of network shopping work related system, according to the Division of responsibilities, strengthen cooperation, implement the target task, improve policy measures, strengthen supervision and guidance, research new situation, solve new problems, promote the healthy development of online shopping. Give full play to the relevant intermediary organizations, trade associations of the bridge role, strengthen the industry self-discipline, improve supervision, coordination, service functions. Multi-form and multi-channel to strengthen the network shopping propaganda guidance, knowledge popularization and safety education, improve enterprise and consumer network shopping participation consciousness, risk consciousness.

Network shopping is a new thing in the economic and social development, all over the business departments should fully understand the importance of promoting the healthy development of network shopping, with the relevant departments to establish a sound organizational security system and work mechanism, local conditions to organize implementation, to ensure that the work achieved results. The competent department of commerce in the region to implement the relevant information, questions and suggestions, please timely report to the Ministry of Commerce (Business Services Division).

Commerce

June 24, 2010

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