Guide to practical methods for rapid construction of SME brand

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For Internet enterprises, the role of brand is particularly important for enterprises, brand as an intangible asset can bring great effect to the value-added of business. In the face of the continuous development of the market, the brand in the consumer awareness more and more strong, our machinery industry also joined the brand building strategy, the establishment of the brand of palletizing machine. But now many enterprises on the concept of brand awareness there are many misunderstandings, is our only palletizing machinery Enterprises also have many misunderstandings, mainly reflected in a few aspects:

1, the brand needs to have a strong strength

Although we do not two stacking machine enterprises have enough attention to brand building, but in the development process, has been a narrow belief that the brand needs to invest a lot of human, material and financial resources, such investment for our enterprises is unbearable, so the construction of the brand has been postponed.

2, committed to building products to ignore the brand

Before we do two stacking machine enterprises are also committed to improve the competitiveness of products, the focus on the day-to-day operation of the enterprise, most of the time spent in product production and sales, accumulation of capital, has been neglected to shape the brand.

3, brand promotion of the concept of errors

We also have a period of time to do brand building, but not much effect to give up, do brand is not an overnight thing, is in the process of development of the enterprise long-term accumulation and precipitation down the wealth. It is the recognition of the concept of brand promotion there are serious mistakes, leading to brand building in the process of brand image is not clear.

After in-depth analysis of the above issues, redefine the road of brand building, branding work in the day-to-day.

1, the construction of the brand into the product

We do not two palletizing robot product operation, the brand into the product, a profound understanding of the relationship between products and brands. The main performance in: 1 Do not do palletizing machine http://www.fujiyusoki.com.hk/product quality, this is the root of brand building, brand construction and quality is directly linked to the quality of not clearance, brand is the building of no cornerstone. 2 product packaging design to add the concept of brand, good packaging design will allow consumers more than our best stacking machine products impressive, virtually will be the promotion of the brand in the hearts of consumers. Therefore, in the packaging design to unify the purpose of the product logo, before and after the user's understanding of the brand, brand shaping is in the ordinary constantly formed.

2, do a good job after sale

Now the use of very much attention to service this piece, because the product competition is the root of the enterprise, for product quality inspection is not the user to beware of the amount. We do not two palletizing machine, is a high demand for product quality, unless we do not want to continue to develop in the machinery industry, otherwise there is no perfect product quality, is dead. Users are also deeply aware of this, the quality of after-sales service has been improved. After-sales service quality is good or bad, directly affects the consumer to this enterprise brand cognition and the market sale. Many users will remember our products because of high quality after-sales service, so do a good job in the after-sales service is also conducive to our brand promotion.