Guixe: Shi Yuzhu no matter the journey 2S global marketing strategy

"This time our journey 2S total promotion budget in tens of millions of of the scale, about the cost of this piece of history has been no matter, he has been desperate, hehe." Guixe quipped. There are insiders remember, "Journey 2" in the beta stage last year, the big Bao buy game media ads, has been Shi Yuzhu in micro-blog on the "Cub sell ye not distressed."

It is understood that "journey 2S" is "Journey 2" of the new upgrade products, using a new micro-end technology, the client only 50M, new players only spend 5 minutes to download, "Journey 2" old players can also be free upgrades. Compared with "Journey 2", it has made six major updates on gameplay and game content, and "S" has six connotations: Slim (Slim), Social (social), simple (easy), safe (safe), Special events (special event), fervent PK (strong PK).

Talk about "Journey 2S" name of the story, Guixe also made a clarification. He revealed that the name was also from the team, not Shi Yuzhu's idea. From the previous monitoring to the data, "Journey 2S" currently launched a series of marketing results are very good.

"New York, Tokyo, Taipei, we have a number of influential cities in the world to play giant screen advertising, more is the role of brand communication, we hope that this marketing campaign to promote the" Journey 2 "national level online games brand plan. "Guixe said.

In his view, the "Journey 2S" on the measurement of marketing performance, in addition to individual advertising data, other more value the comprehensive marketing effect. Any marketing has to go through the following four processes: let users know that you-have the will to try-to stay, so "Journey 2" each marketing will play a combination boxing. This time in New York Times Square big screen advertising is the completion of the 1th step, to play a role to do a follow-up 3 steps.

Guixe also added that the game can be done to the quality of the game is the key, the journey 2 before the public test can break through 400,000 online, is the quality of proof. Marketing can only let users know the product and have the will to try, but there is no way to leave the user. "We only see our marketing efforts, but our research and development team 3 years, day and night to develop the content of the game." This is what we can not see, this is also the support of the journey 2 today the fundamental quality of the game. "Guixe said.