Guixin: How to improve the trust of buyers

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This period of time in the study of Taobao Crown Shop and Network mall, blog did not update in time, to pay attention to Guixin blog friends say sorry. For my research to do a summary, whether the network mall or Taobao is some similarities, mall focus on building visibility and Taobao business focus on evaluation and trust system, these means is to improve the trust of the site to allow users to pay for your products.

1, design the website for the target user

Whether the network mall, Taobao shops must be considered to target traffic or target users as the center design site. Whether the site content, visual design, promotional arrangements, etc., should consider whether the appropriate user's psychology.

Online and real life in different people's shopping habits are different but a bit more similar. Guixin in shopping I prefer to see whether the product is practical to me and women like to listen to other people's opinions, shopping habits are different. For example: Some users like to look for information on the Internet, and some like to ask the customer service staff, or to the site of the forum or search engines and other products purchased by the user Exchange.

2, strong text, pictures, video production

You have to rely on words, pictures, video content to persuade viewers to buy things. Because users do not see how you look, how sincere the expression, everything should be reflected in the page text, pictures and video. Strong copywriting is like a good hypnotist, which lets users unwittingly be persuaded to buy your product willingly.

The merchant must do so that the visitor comes to your site and you have only a few seconds to attract him to stay on your site. At this time, the site's text, pictures, video is to attract him to see the most important means, or will only be wasted in vain flow.

3, as far as possible detailed information

As much product and service information as possible on the site. If the user can find the answer to every question on the website, even if there is any doubt, you have solved it for him first, which will reduce the resistance of the purchase.

Don't let the user find the answer for the sake of convenience. A lot of people will not pay attention to your company my products or the initiative to contact you, because the site shopping, the map is convenient.

4, must let the user trust you

Taobao has a relatively sound trust system, and the network mall is not, all the well-known shopping malls are investment money advertising, because the biggest psychological obstacle online shopping is the user does not trust the site, because do not know the site behind is not a liar, do not know the quality of products will be. Establishing user Trust is one of the most troublesome problems for web operators. The website does not have the popularity, all is fictitious, lacks the authoritative third party to guarantee, the user changes how can trust you?

5, to eliminate the concerns of users

Whether online or real-life sales, one of the obstacles to shopping is the risk of buying. Most consumers are afraid of being cheated, afraid of poor quality, the product is not suitable for return too troublesome and so on, but also is the most popular consumer brand for one of the reasons. How to put the risk of purchase from the user as far as possible to transfer to the merchant, this is a serious problem to think about. Because some consumers have been cheated on the internet, so many consumers to the requirements of the business will also come higher, the new mall or store just started to do sales is not ideal, this is because the user is not too trusting you.

Online Mall The best way to eliminate the risk of unconditional refund or 0 risk strategy, do Taobao best to join the most basic consumer protection. As long as customers want to return, do not ask any questions, immediately unconditional refund. Do not try to set obstacles, do not leng imply, do not say we can improve. Refund first, ask what you need to improve.

6. Promotional activities

With good products, users also believe that the site, is hesitant, promotional activities often become the last to promote the user's help. such as: free gifts, discounts, packages, coupons, etc. can be packaged in a user could not refuse to reject the package.

Online and real life does not have no reason to sell, in short, you want users to buy your products or services must pay, only sincere pay to truly feel the user, so that users trust you so that users will produce more consumption.

This article originates from Guixin Zhi's blog; original address: http://www.seo5y.com/seo5y_382.html