Guixin wisdom: Do SEO must consider the 3 major problems

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Look at SEO technology articles, all mentioned that SEO is more cost-effective than bidding, because as long as the SEO done well, do the first page is not afraid of no traffic, and click to pay, so I would like to describe their views.

1, SEO choice keyword must be thought of the problem

SEO brings traffic is needed for some time, especially the new station. Do not expect to get a good ranking in a short time, less competitive long tail with the home page optimization can be achieved in a short time, but with the inner pages may be six months or even a year later. But on the Internet some festivals, seasonal classes, current traffic is very big keywords, such as: Japan Earthquake, 51 holiday notice, the university entrance examination cheats and so on for a period of time basically did not search the amount, if through the promotion of SEO means to occupy the market, it is difficult to achieve, such as the time of a premature can give your site how many IP Maybe you do the search home and your opponents use the bidding to occupy the market first and users, then your site will lose a group of users, so the site is suitable for SEO is basically a time consuming sites, such as: Entertainment, tourism, industry category and other sites.

2, do not achieve the SEO ideal effect

Site to do SEO optimization is the effect of this is a risk, I know a lot of friends specializing in SEO business are not dare to say that can absolutely ensure that the key words to do the first page, can bring a lot of traffic. Do SEO can not be sure, some have done optimization of friends should have this experience, spent a lot of time and energy to do outside the chain, the chain, write articles and other work but the effect is very unsatisfactory. Personally, I would add 30% of the estimated failure rate when I was evaluating the rankings, because it would ensure that the matter was taken seriously.

Optimization before the appropriate consideration of their own web site services or products are sufficient profits, only to choose SEO or Bidding (PPC) or network advertising, soft marketing, QQ marketing, Word-of-mouth marketing, etc. than SEO more cost-effective.

3, the search engine's algorithm is unstable

SEO is very good traffic, but also too dependent on the search engine, I have some sites are based on the basic search engine traffic, on the one hand, the effect of SEO is very good, on the other hand the threat of excessive reliance on the search engine. For example: Search engine adjustment, algorithm changes, the site is K may not be for your site any punishment, will lead to a sharp decline in the site traffic, if there is no traffic and direct access to the site is a big blow. I believe that some webmaster friends will be aware of this problem, such as: Register a short, easy to remember the domain name, increase user experience, search site button and other measures to prevent the rapid decline in traffic.

This article originates from Guixin Zhi's blog; original address: http://www.seo5y.com/seo5y_367.html