Guizhou Maotai: Consolidate the core competitiveness and continue to explore diversity

In the first quarter of 2011 Quarterly, a satisfactory performance report was once again presented in Moutai, Guizhou. Guizhou Maotai Group party secretary, General manager, Guizhou Moutai Co., Ltd. Chairman Zhengenguo said: First good wine articles, and then out of the world of wine. In addition to the wine industry chain downstream of this piece, in the future energy and real estate will become Maotai diversification of the goal.　　and Maotai to strive in the new field to create with Maotai as good performance, feedback over the years to support the development of Maotai investors. Consolidate core Competencies Zhengenguo chairman once in the media interview said: Maotai culture is Maotai's core competitiveness. "Cultural wine is the epitome of the 5,000-year history of China and a comprehensive embodiment of the development of human history." Cultural wine must have these characteristics: a long history, special crafts, heavy cultural heritage, superior product quality, and is green, organic food, for China's political, economic, military, diplomatic and other fields have made outstanding contributions.　　Throughout China, only Maotai meets the definition of cultural wine. From the emperor's Drink, "luscious" praise, to the Qing Dynasty, "wine crown, Guizhou, salt serpents River" flourishing flourishing. From 1915 at the World Expo in Panama to obtain gold medals, to the founding and even today, Maotai direct participation, witness the party and the State in the political, economic, diplomatic, cultural and other fields of a series of historic events, Maotai in the domestic and international has produced a very far-reaching impact, "Maotai culture" It was also followed by extreme promotion and publicity. Maotai was hailed as China's "national wine", marking the "Maotai culture" has laid an unshakable historical foundation. and Maotai own history down to the unique flavor of the wine brewing technology, and Maotai town can not reproduce the eco-brewing environment, so that Maotai and other well-known domestic liquor, in an intangible distinction between an insurmountable "brand value gap."　　In the future, Maotai will not only strengthen the brewing of the hardware infrastructure, but also through the big events, and constantly promote maotai culture, enhance the influence and radiation power of Maotai liquor. Continue to explore the diversified Maotai-flavor liquor is the leading, but Maotai has always insisted in the brewing industry to implement a diversification strategy. In recent years, Maotai has been involved in beer, Luzhou-flavor liquor, red wine, health wine and other brewing industry. 2001 merged Guizhou Zunyi Brewery, the formation of Guizhou Maotai Beer Co., Ltd., and far from Hebei into the wine industry, the formation of Guizhou Maotai Hebei Changli Wine Company.　　In the same year, the original Guizhou liquor group mergers, so that a loss of the "liquor Group" in 2010 to achieve sales of about 1 billion of the performance, revitalization, health wine in the last year, also achieved 100 million sales. According to Maotai insiders said, Maotai Health Wine 2011 Strategic development set for the growth of 20%, from the current health wine 12 billion of the market share, 20% of the growth problem is small. And in the long run, Maotai beer, red wine and health wine still have a great market potential to dig. Its future development goal is--before the national reachFive. According to the industry analysis, diversified development will become the development trend of liquor enterprises.　　For example, Wu Liang Ye, currently involved in dozens of industries, Wells Square in real estate, the wind, this year's real estate business will be expected to thickening Wells square performance. Maotai Group Chairman Keliang also said: Enterprises should be bigger and stronger, diversification is still a step, but must be prudent and practical. At present, the diversification of Maotai is also in the exploratory stage, there is a long way to go in the future.