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GungHo the day before (29th) released the first three quarters of this year, although the income compared to the same period last year, nearly 28 times times, but still caused the market downturn and the withdrawal of investors, share prices fell for several days, yesterday was a slump of 18.8%. Both the Nikkei and GungHo's share prices rose in the same period. The history of GungHo GungHo is not a new company on the ground. It was founded in 1998, the boss is soft Silver Sun Justice Brother Tars hid. GungHo was originally named OnSale, doing an ebay-like online auction business, exiting under competition from Yahoo Japan. 2002 it began to operate the Korean gravity Games "Fairyland Legends" (RO), the enterprise name also changed to GungHo, and then operated A3 games. 2008 bought Gravity. By 2011, Ro was the main source of revenue for GungHo. From these trajectories, GungHo is very similar to China's Shanda and other gaming companies. Until the spring of 2012, it launched "Wisdom Dragon Fan City", hand travel department revenue suddenly surpass PC online games, the same year, the profit rose 7.9 times times, the company's share price in a year's rise more than 60 times times, market capitalisation in succession beyond Dena, Gree, Zynga, once higher than Nintendo. (To GungHo and "Zhi Long fan City," more detailed in depth to see today's micro-letter public account "game grapes" push another article "Puzzle&dragon Road of Success") and retreat "Zhi long fan City" GungHo Miracle originated in "Zhi long fan City", The game's team from 4 to 40 people, monthly income from 0 to more than 10 billion yen, in the Japanese double table to keep the first, and other games far behind. At the same time, GungHo also as if with "Zhi long fan City" binding, a loss of common retreat. Earnings and media disclosure of "Wisdom Dragon Fan City" operating data revealed a bad signal: October 21, its Japanese registered users to break 20 million, but growth is slowing, daily download gradually decline, the new millions of users need time from more than 10 days into 30 days. Earnings also showed that GungHo three-quarter sales of 41.6 billion yen than the second-quarter decline of 5%, operating profit of 23.5 billion yen chain reduction 12%. "Zhi long fan City" after the arrival of the first income reduction, January 8.5 billion, April 12 billion, July 13.5 billion, October only 13 billion. GungHo official said the reason is that the user per capita fee reduction, and corresponding to the October 21 GungHo to its "Zhi Long fan City", "Divine Gate", "Pont 2" and other games in the overall price increase. In the eyes of financial market operators, the 28 times-fold increase is the glory of the past, and the third quarter's lower than the second quarter is the real focus. The "Life cycle" of the problem naturally highlighted, "Wisdom Dragon Fan City" Hot time has more than 1.5. In China, there are only a handful of games that keep a high level of hand travel in the list, most of the game life cycle is parabolic, the release of two months after the peak, after two months of stability after the rapid decline, basically the peak period of the game only months. The next "Zhi long fan City" Obviously GungHo has long been aware of the problem, it in three aspects of action. 1. The edition and variant of "Chi Long Fan City" and the variants of Korean and North American users both broke through 1 million, and in October they landed in the UK App Store. At the Tokyo Game show, GungHo the 3DS Special edition of "Chi Long fan City Z", which will be available for sale in December. 2. Research and development of new products, the number of large but enthusiastic retreat of the user group gradually transferred to other products GungHo hope in the "Pont 2" and solve the Riddle RPG "Divine Gate" can reproduce "zhi long fan City" success. However, according to the Japanese App Store sales list, "Pont 2" in July fell to 60, the October stability of 20-bit. The "Divinegate", which was on the shelves in October, was temporarily stabilized between 20-30 digits. This ranking, in Japan's hands to swim in a very high concentration of the environment, still unable to restore the October gungho overall income decline in the fact. 3. Acquisition of new products October 15 GungHo announced that with SoftBank to 1.5 billion U.S. dollars to buy 51% shares of Supercell, directly stimulate its next day's share price soared 21%, but the extent to which the two can be integrated, carrying on the temporary failure to reflect. In fact, as early as this June, GungHo and Supercell on the game of mutual push ("Zhi long fan City" and "Cash of Clans" each other to embed each other advertising), the result is full of drama. "Cash Ofclans" in the Japanese iphone download list reached the top 10 income list, "Zhi long fan City" in the United States ranked first 20 but only to maintain 3 days. "Zhi long fan City" in February, March, May also have been because of GungHo's marketing activities to rise to about 20, but each time is randomly dropped to 50. Who's going to be the next GungHo? A large proportion of investors have staked their bets on COLOPL. Its "Magic and Black Cat" game, in August this year in iOS and Android two platform to obtain 3 million users, user acquisition speed after the rapid growth, to October 4 a total of 8 million downloads, October 20 breakthrough 10 million. Last month, the game ranked 7th on the grossing list in the global Google Play list, according to AppAnnie's report.
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