Guo: An analysis of the bottleneck affecting business-to-business e-commerce development

After more than more than 10 years of development, China's business-to-business E-commerce market has been through the initial stage of development, gradually to a more rapid and diversified direction, business-to-business E-commerce Enterprises in the number of more and more diverse patterns. However, it is undeniable that there are still many problems in the market, the author through visits to a number of e-commerce core enterprises, combined with industry research, summed up the current Chinese business-to-business e-commerce problems.

China business-to-business E-commerce Infrastructure Imperfect

For business-to-business e-business to be developed rapidly, the necessary infrastructure must be perfected, including the social infrastructure and the technological operating environment of key sectors. Needs the government's promotion and the enterprise's active participation, must have the consummation information infrastructure, needs to establish the necessary laws and regulations and the technical standard. Relevant laws and regulations and systems are not sound, because E-commerce is a "paperless" of the new trade, it must have targeted regulations to standardize, in order to ensure that e-commerce this emerging trade mode in accordance with its own rules of safety, healthy development.

At present, many banks have launched online payments, electronic wallet, digital currency, smart card and other means of payment are also in development, but there is no real credit system in China, so the enterprise's open account can not be realized, such as the Chinese merchants Bank in the field of online payment leading enterprises also face the dilemma of incomplete network coverage, It is not easy for enterprises in many remote areas to complete online transactions. Moreover, in the process of solving business-to-business, enterprises are confronted with many operational problems, such as the bank's letter of credit problem, the debts problem, are the constraints. Around such an imperfect environment, enterprises to implement E-commerce must have a series of troubles, so now many enterprises even do e-commerce, but also in the body of the circulation of the external payment of the alternative way. Therefore, banking, taxation and other financial systems should create a better environment for E-commerce.

Small and medium-sized Enterprises ' cognition of e-commerce is shallow

In China business-to-business E-commerce market, the biggest problem is the small and medium-sized enterprises in E-commerce awareness is very low, at present only 42.6% of SMEs in the use of E-commerce services, the development of a large space. Although the impact of the financial crisis, some small and medium-sized enterprises began to realize the benefits of E-commerce, and began to try to use E-commerce services, but at present most of the small and medium-sized enterprises are still in the wait-and-see situation, the understanding of E-commerce is still shallow. Therefore, the Government and enterprises need to do a good job of market cultivation, increase publicity, do a good job in the enterprise participation in E-commerce Awareness Guide, nurture, enhance their confidence in e-commerce, to bring more orders to small and medium-sized enterprises.

The lack of e-business talents in small and medium-sized enterprises

At present, China's e-commerce industry is lack of experienced e-commerce talent, especially small and medium-sized enterprises in attracting talent has a great hindrance. The promotion of E-commerce is different from the traditional mode of small and medium-sized enterprises, small and medium-sized enterprises have been accustomed to the original traditional sales model, in the use of e-commerce to promote the need to change the original sales model. Therefore, e-commerce operators need to help SMEs do a good job of training, and at present, such as Alibaba, Dunhuang Network, the global market operators have started this aspect of the training work, including the Dunhuang network will start the "Power Camp Action", plans in 2010 to cultivate and hatch more than 200,000 foreign trade network operators.

Risk control needs to be enhanced for business-to-business e-business platforms

There are two main ways of business-to-business E-commerce platform in risk control, Information Service Web site risk control is mainly through certification to complete, but the current form of certification is a single, less type, can not fundamentally exercise the role of social credibility, can only be used as a site's auxiliary verification means, the current and e-commerce relevance is not too high Transaction Service Web site through the entire online transaction process monitoring, in the final analysis is to achieve the monitoring of goods and loans, which requires large resources and strong technical strength, so the demand for E-commerce enterprises higher. Generally speaking, the risk control effect of the online trading platform such as gold and Silver Island and Dunhuang Net is better, and the future e-commerce platform needs to invest more in risk control, which is also one of the core elements affecting the future development of Business-to-business platform.

Despite the many problems mentioned above, Business-to-business E-commerce will play an increasingly important role in the future trade business activities, in the government, Third-party business-to-business E-commerce platform, financial institutions, enterprises and other parties involved in the joint efforts of the next few years Business-to-business E-commerce will maintain a good growth posture. (Wen/Guo, expert member of China Internet Association)