Guo: E-commerce website construction and consumer psychology

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I wish you a successful website construction copyright, reproduced please link to the form annotated "website construction and consumer psychology."

The psychological activities of the public about enterprises and commodities are the general and dynamic responses of the public to the objective reality of the image and commodity image of the enterprise. In the course of website construction, we can also be the public cognition, emotion and will process as the planning clue, follow the public psychology thinking characteristic and its change and development law. From the feeling of corporate image, the existence of commodity image, to the understanding of enterprise commodity, the production of consumer demand, to take consumer behavior, there are a series of psychological activities process. This psychological process can be divided into three organic mental processes, i.e. cognitive process, emotional process and will process.

The three processes of cognition, emotion and will are interrelated, promote each other, unify together, deepen the understanding of enterprise image and commodity image gradually in construction.

Website construction and cognitive process

Public understanding of enterprises and Commodities has a basic process. When the public comes to the website of the Enterprise and is attracted by the information of the enterprise's website, the public's psychological activity begins to enter the perception stage of the enterprise to the commodity. (distinctive features are very important, I wish you success has always been recommended in the home page to show the company's strengths, strengths, characteristics, accelerate awareness.) Objective: To strengthen the impression of corporate goods in the public eye, even after leaving the website, the enterprise and product image is still "ringing", "vivid".

Website construction and emotional process

Public recognition of enterprises and commodities, and the stage of goodwill. In the website construction, through the text, the column setting, finds with the target customer common language, brand-new entire intention provides the consumer information, then moves the consumer.

Website construction and will process

The public psychological will process is essentially the decision-making process of the public consumption behavior. The public's will process is determined by their understanding of enterprises and commodities and their own psychological needs, the desire to purchase, the plans and steps for consumption action, the overcoming of difficulties and the final implementation of the plan. (in the construction of e-commerce website, it is very important to motivate and maintain the user's consumption behavior.)

In the process of will, the public will also produce psychological and psychological wavering, and even a suspicion of psychology, in the construction of the website, by writing "Customer cases", "return Guarantee", "customer evaluation" to encourage users to actively respond to improve customer and their own efficiency.