Guo: Desktop media, the new blue Sea of network media

The media is changing, Internet access to the web2.0 era for the quality of network services to promote the promotion of the creation of the possibility of more interactive network services, users from the simple user to the participants to change from the mass communication mode to personal transmission, in this process, media terminals also have a variety of platforms, such as mobile phones, computers, IPTV and so on.

Desktop media is a new thing that only appeared in the 2006, users of this relatively unfamiliar, China's desktop media market is forming, operators are aware of the future development potential of the market, have resorted to a variety of tricks in this area to be exploited in the territory of the horse race enclosure movement; Their number and user attributes are also becoming more important to them, and capturing as much user resources as possible before the market is stabilized is the primary goal of every desktop media provider.

Desktop tools in recent years, the trend of prosperity, with the development of technology, the future of the Internet has a tendency to network desktop, network desktop refers to the collection of a variety of functions in a software embodiment, not to open a variety of tools to achieve a variety of functions, such as RSS reader, Memo, Mailbox and other functions to focus on a tool platform to complete. But desktop tools lack of effective profit model, the vast majority of desktop tools are difficult to publish ads, if you want to profit, you can only go to share the soft road, through the user registration to obtain the corresponding return, but based on the current software environment, in a short period of time to achieve large profits more difficult.

Desktop Media is the innovative http://www.aliyun.com/zixun/aggregation/9889.html "> Internet media form, 2007 Microsoft launched the latest operating system Vista, compared to the previous operating system, Vista More attention to desktop applications, adding a lot of sophisticated use of desktop tools. The idea of desktop media coincides with it, making full use of the user's desktop to create value. In the long run, if the desktop media can successfully expand the user size, then its development prospects are worth looking forward to. Compared with desktop tools, desktop media applications to a wide range of, more importantly, desktop media and picture advertising is a high degree of integration, and this form is not easy to arouse the user's aversion, if the user can reach a certain level of order, the value of advertising prospects optimistic.

At present, in the domestic desktop media market is the most influential 263 of the Open Screen Media (Coopen), open the screen into the market early, coupled with a strong 263 background, now has a certain degree of loyalty of the user group, the other Desktop media service users relatively small, but many have their own characteristics , such as screen Media (Likecan) focus on pictures, photography, cool screen Media (coopic) to join the video image, these personalized desktop media can attract a specific user base, plus the desktop media Services geographically dispersed, its user base has not formed a serious intersection, in general, The desktop media market competition has just begun.

The new changes in the Internet have made the Internet market more fragmented, desktop media to further explore the value of the desktop client, to meet the personalized needs of users, from the advertising channels to see, but also embodies the mass communication and advertising integration of ideas, so that advertising and media content organic integration, these all conform to the trend of Internet development. (Text/Guo)