Guo: Foreign trade winter Small and medium-sized enterprises domestic market to develop new opportunities

2012 foreign trade industry is facing the market situation is not optimistic, the economic downturn in Europe and America, the appreciation of the renminbi, raw material costs rise, these signals indicate that the foreign trade market into the cold winter. Foreign trade market is depressed, but the domestic trade market is growing strongly, many foreign trading enterprises use E-commerce to open up new marketing battlefield, to form new market competitiveness. Small and medium-sized foreign trade enterprises lack of funds, more likely to continue to spend, so small and medium-sized foreign trade enterprises to enter the domestic market is more urgent. So, how do SMEs enter the domestic market? Is it feasible for SMEs to occasion e-commerce into domestic trade?

"Domestic trade" development is strong

In the field of business-to-business foreign trade faced with difficulties and challenges, the development of domestic market has become increasingly prosperous. In recent years, with the Chinese Government's efforts to promote domestic demand growth, domestic demand in the Chinese economy accounted for more and more high, to some extent, to make up for the reduction of external demand. Thanks to the country's "expanding domestic demand" strategy of continuous development, the domestic construction continues to develop rapidly, the demand for FMCG, industrial products and other commodities will become a powerful driving force in domestic demand, the domestic market has incalculable impact; On the other hand, the recent national financial support policies for small and medium-sized enterprises, Improve the survival environment of small and medium-sized enterprises.

Foreign trade is limited, while domestic trading shows a strong momentum of development. Benefit from the domestic economic development and the government "to expand domestic demand", "support the growth of small and medium enterprises", China's total retail sales of consumer goods has remained nearly 20% year-on-year growth rate. The National Bureau of Statistics said that at present, Chinese residents are in a transformation phase of the upgrading of consumption structure, the total retail consumption of consumer goods and residents to maintain a stable state. Macro-policy, the state in "on the formulation of" Twelve-Five "plan" in the proposal, clearly put forward to establish a long-term mechanism to expand consumer demand, through increasing income, expand domestic demand and a series of measures to promote a new round of consumption growth. It is the face of foreign trade in the cold and domestic prosperity of the dual situation, some "foreign trade" enterprises are currently trying to adjust the focus of development, in turn to "strong domestic demand" domestic market for development opportunities.

Enter the "Domestic trade" market

China Internet Association expert member, China Trade Net chief executive Guo revealed: domestic foreign trade enterprises on the one hand bear the inherent pressure of slowing growth of foreign markets, on the other hand, domestic enterprises are facing the rising cost of increasing pressure, the current domestic franchise of foreign trade in small and medium enterprises, more enterprises for unprofitable overseas orders are no Enterprises in order to continue to survive and development, turn to the domestic trade platform.

Foreign trade enterprises to enter the domestic market also has a lot of difficulty, mainly the lack of domestic channels. However, through E-commerce channel issues will be easy to solve, the use of Business-to-business E-commerce platform can open channels to find new business opportunities, which only need to register members, and the release of goods can be. At present, the E-commerce platform to bring the largest volume of transactions is Alibaba and China Trade Network (http://www.shangor.com), and the China Trade network does not charge any membership fees, this is not involved in e-commerce and capital shortage of small and medium-sized enterprises is to seek domestic development of an important springboard.