Guo: Industry e-commerce, E-commerce development of new power!
Source: Internet
Author: User
Keywordsnbsp e-commerce Guo e-commerce platform
According to the statistics of China's small and medium-sized enterprises total more than 30 million in 2006, the use of Third-party E-commerce platform for the total number of small and medium-sized enterprises accounted for only 28%, a large number of SMEs procurement, distribution still use the traditional channels, The business-to-business e-business needs of small and medium-sized enterprises have not been fully released, and the Chinese SMEs business-to-business E-commerce services market has great potential for development. &NBSP Morgan Stanley (Morgan stanley) analyst Marie Mikel (Mary meeker) : Currently only engaged in one or several professional fields of the industry website platform, will win gold-like development opportunity! John Mikel, a Wall Street figure, has quickly become the world's most influential online analyst, dubbed the "queen of the Internet", with a successful forecast of Netscape's 1995 IPO. with the maturity of the Business-to-business platform, business-to-business applications are becoming more and more popular, a large number of small and medium-sized enterprises of business-to-business E-commerce awareness of the growth, to promote the development of business-to-business platform function to the depth, Need more professional and more detailed functional modules, the future of Business-to-business platform function Development will revolve around the actual application needs of enterprise users, the most direct applications include: the introduction of SaaS services, the network era of customer relationship management, real-time chat system and so on. Industry E-commerce Enterprises focus on their own business and customer development, this is the performance of their own mature, but also business-to-business e-commerce development of the real power, after all, China's e-commerce development has just begun, Industry E-commerce China Business-to-business Market after the strength of the huge development space. This platform has two main features: Focus on all the power to create a professional information platform, including the industry as a feature or international service characteristics; Deep: Such platforms have a unique professional nature, in the ongoing exploration will produce a lot of in-depth and unique service content and profit model. E-commerce the potential of the entire market is large, for the majority of small and medium-sized enterprises, especially private entrepreneurs, the crux of the problem is that these sites and functions, can really help them to save costs, Get a profit. At present, there are many business-to-business E-commerce platform in the short-term sales incentive, will make some unrealistic commitment and guarantee to small and medium-sized enterprises, so that they hurt their future use of e-commerce confidence, will also damage the long-term development of the industry. from function and function levelsaid that most of the current E-commerce platform to achieve most of the functions stay in the transaction before, belong to a seller and buyer information Matchmaking of the electronic trading hall, the specific real transactions in and after the transaction is hardly involved. Improve service level and quality, establish full service system concept, the small and medium-sized enterprises to buy products and services for continuous tracking and guidance, such as training how to respond to inquiries, how to promote the product through E-commerce platform, or even more detailed: how to take pictures of products, writing company profile, etc., will own brand, The reputation of credit and service is based on the real user community. e-commerce platform should assume more responsibility for nurturing and training customers, business-to-business E-commerce platform should effectively improve service level and quality, establish the concept of full service system, its own brand, Credit and service reputation is based on the real user groups-enterprises, the future competition is not in the number of registered users, but in the enterprise to bring the "return on Investment" (Profit/input cost), I believe that this time the outbreak of Business-to-business E-commerce will come true. (text/guo)
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