Guo Jingming turned product manager?

Music Video App icon, boot map, home brand logo, which is full of "Little Time" element

Recently, the reporter found on the Internet, there are "small" fans microblogging said Music Video App icon, boot map, home brand logo and so on are all "small" elements (as shown above), "Little Times" is And the music video as "fit" it? Coincidentally, there have been Internet sources recently, the music video App is most likely to "Age 3: Gunge gold era" to do customized products, which may be "Little 3" "exclusive Was cut video "and other material, and behind the scenes boss is" Little 3 "director GJM.

Guo boss really want to abandon the text from the "net" friends? Or is this just for the new film "Little 3" to engage in the hype hype?

We first review the past marketing events under Guo boss. As we all know, Guo Jingming is not just writing on the talented, he is a creative genius of commercial marketing. GJM, who is in charge of the whole show, has been singing the song "Little Time 1" and "Little Time 2" all the way since 2012, and has constantly creative social marketing.

First release side of the database, "Little Era" has more than 100 posters and stills, several times more than the average movie, all kinds of bombing. Followed by the movie premiere turned big ladder, fans dress to the cinema, the scene issued the same title novel, music STB, starring the image badge, tattoo stickers, etc .; fans can also dress themselves as the movie characters, participate in Cosplay activities .

Even though he was abused and satirized, the fourth child remained calm and self-satisfied. This film, entitled "For Young People" by Guo Jingming, "Little Times" 1 and 2 achieved a total of nearly 800 million box office receipts, Of fans, as well as the number of fans participating stars are not unrelated, but it depends more on the "age" of successful social marketing strategy.

If you can meet the needs of users to create their products called "product manager", then the fourth is definitely a big cow product manager. So this time, marketing is done on the mobile Internet product is no fuss. Social marketing talent with a small four, this is to "test the water" mobile Internet video App marketing rhythm.

Reporters search online information and found that music video and "era" there is some inconsistency in the brand tone. First of all, LeTV is the mobile terminal product of LeTV, while "Little Time" is produced by LeTV, a brother company of LeTV. Second, the "iron age" Equipment (music video App carrier) high degree of adhesion; Also, LeTV video users focused on the spending power of the crowd, which is also with the "era" fans of consumer ideas coincide.

The same values ​​of GJM and MTV are the so-called "Internet thinking" - grasping the needs of users and resolving the pain points of users. Whether fans who are trying to bring "Little Era" will watch more videos in the future or foster music videos They are in love with "Little Era," and the "Little Era" and RTV video are likely to be 1 + 1> 2 win-win situation.