Guo: Pry The art of electronic commerce "Jinshan"

The cultural Marketing Department of the Ministry of Culture published the 2011 China Art Market Annual report, pointing out that the overall scale of China's art market continued to grow rapidly in 2011, with total market transactions reaching 210.8 billion yuan, ranking first in the world, and annual growth rate of 24%.

Compared with the traditional way of trading, art network trading fully utilizes the Internet's fast, low-cost and wide-area advantages, trading behavior is not limited by time and place, is not only a useful supplement to our art market at this stage, but also a new market growth point. It is expected that in the next 10 years China's art network turnover will reach the market size of 7 billion yuan.

Art Online Trading Channel

There are four main ways to operate online artworks: one is an online auction, an auction company organizes an auction, the artwork is set at the lowest price or the floor is free, and then online auctions such as Ka Tak online. The second is the trading platform, that is, only to provide trading platform and not directly provide artwork, most of the domestic art trading sites are used in this way, such as Bo Bao net. Third, the author and the website cooperation, in the online direct trading transactions, the author will work to the website, sold after the fall into, such as waking dream porch. Four is the artist Direct website, through the website to promote the work of art, and Remote mail order or direct trading.

Art Network auction in China's art online transactions in the impact of a large, including the Ka Tak online, remote e-commerce, Zhao online. According to statistics, Ka tak online current daily average online auction art objects maintained in more than 4,500, daily average visit to 400,000 times, registered users more than 1 million.

White-collar workers become the main force of online art trading

The collection of many advantages of art network transactions attracted many white-collar workers. They are 30 years old-45 years of age, have a good education background, the ability to accept new things stronger. They have no time and energy to patronize art shops and auction houses because of their busy working hours, and online transactions satisfy their demand for artworks.

According to statistics, last year Hihey customer list of overseas study background of about 30%, "whenever" more buyers, many are already the elite of all walks of life, almost to the stage of consumption of art, bin will they call "new collectors." Zhao, founder of Zhao Online, also said in a media interview that "Zhao online buyers are mainly white-collar workers under the age of 40."

Art Online trading is a trend

Guo, an expert member of the China Internet Association, said: "I believe that the future of the works of art, must be a lot of vertical electric operators (specializing in a certain segment of the electrical business) in a relatively independent team."

Zhao Online founder Zhao said that "2011 we have nearly 400 million yuan turnover, the turnover rate is generally 95%." Now more and more consumers are accustomed to obtaining information and shopping from the Internet, and realize that the timeliness, breadth and comparability of information on the Internet are not achieved by traditional channels.

The online transaction also helps the artistic work to realize its value in a larger scope, to embody more fair, open and Fair Trading principles, which is obvious to the diversion of market and traditional market. With the continuous establishment of the art market support system, online trading will become another bright spot and new strategic growth point of Chinese art market.