Guo: The third generation e-commerce platform breaks through the bottleneck of business-to-business development

  In the uncertain environment of the global economy, business-to-business development meets the bottleneck, it is urgent to find a road that can adapt to the environment change, highlight the core competitive edge of the platform, and effectively help the small and medium enterprises to get out of the predicament, which also becomes the problem that the operators need to think deeply in the

  Traditional business-to-business e-commerce platform bottlenecks

  Current domestic traditional business-to-business e-commerce sites, such as Alibaba, global resources, wisdom, and so on, despite the huge amount of information from buyers and suppliers, But many still remain simple as the telecommunications yellow pages of the superficial information and business basic introduction, service means is also a serious single, to the depth of communication with the enterprise, or can only be held under the line of a product recommendation, or buyers meet, procurement, so that E-commerce site has become a traditional trade fair dependency. The current economic situation of business-to-business e-commerce industry put forward higher requirements, the original service model has been unable to meet the needs of enterprise users, for the platform, the need to improve the platform through innovative means of overall service capabilities.

  Although Chinese business-to-business E-commerce has been developing for more than more than 10 years, its main profit model-"paid Membership system"-is not enough to prop up the market. According to Analysys International data statistics at this stage in the pay membership system under the profit model of the number of domestic accounts accounted for less than 1% of the number of registered accounts, this data fully demonstrates that the pay membership system can not meet the needs of most small and medium-sized enterprises, so from the entire domestic business-to-business E-commerce market, The paid membership system is not the most suitable profit model.

  The development of the existing Business-to-business Web platform is facing the restriction of the buyer's limited resources, that is, the buyer's resources are relatively fixed, but the number of supplier members is increasing, there will be the problem of gruel and decreasing the effect of promotion.

  Third generation e-commerce platform innovation Traditional business model

  E-commerce platform development of the first stage for information Service platform, provide enterprise supply and demand information, business offline transactions, the main profit model for membership fees and advertising fees, such as HC nets, Alibaba The second stage of platform development is the trading service platform, improve the real supply and demand information, enterprises can be online transactions, the main profit model for trading commissions, such as gold and Silver Island, Dunhuang network; the third stage of platform development is the resource integration platform, which provides centralized logistics service, public service, credit guarantee service, payment service, Information Services one-stop service and supply chain operation of the overall solution to the customer, so that resources to achieve maximum utilization, the main profit model for Third-party applications, such as the China Trade Network (shangor.com).

  According to the reporter understands, in the Chinese trade net supplier does not have to pay any member fee to be able to enjoy its platform to provideA large number of buyers resources, but also free to use the first-hop platform for order operation and management, free of charge to the buyer to display qualification certification and promotion of their own, free release company profile and product information, free access to domestic and foreign industry latest developments and information. And even if the final deal is reached, the supplier does not have to pay any fees to the platform. For Alibaba, Hui Cong for the representative of a large number of business-to-business enterprises, membership fees become the main source of income, and China trade network mainly through value-added services to increase revenue, such as advertising fees, consultancy fees, Third-party application of the partition.

  China Internet Association expert member, China Trade Network chief executive Guo, said in an interview with reporters: "The third generation of E-commerce platform relying on the Web site, mobile Internet, IoT and other ways, to provide users with a full range of e-commerce solutions to achieve trade in every aspect of the resource integration." can provide centralized logistics services, public services, credit security services, payment services, information services, collaborative office, such as one-stop service and supply chain operation of the overall solution to the customer, to meet the needs of diverse users and personalized, so that resources to achieve maximum utilization.