Guo Yajun: A probe into the visitor psychology of the hospital network promotion

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We all know that the promotion of online network is inseparable, this runner had previously shared the mention, and then simply said: Patients on the internet to see hospital information may have some impression, to really encounter problems just under the net to understand the hospital information to consider not to come to the hospital, and vice versa. Summary: Online network push information is mutual influence, the role is to promote hospital brand.

Speaking of the hospital network marketing this piece, we consider the patient to understand their condition, may search the Internet a lot of information. This information may be the symptoms of disease, treatment, where the treatment is good, XX hospital and so on such information, when visitors find the information in search of their own to find information, if interested in some way may find a hospital to consult related issues. The key here is that we have in some published information on the hospital's web site, counseling, hospital address and so on, to facilitate the hospital's information printed in the patient's brain. So we will find that: visitors to find some information, may be in our hospital website, may also be in our extrapolation to find hospital effective information, there may be several ways (bidding, hospital website, extrapolation information, etc.) to find our site or hospital related information. The runner summed up the general visitor query information: Inquire the etiology-determine the disease-find a cure-find a hospital. We found that only good local disease and regional Hospital information this piece, we basically caught 80%-90% patients, other patients may go under the network route, but the Internet or the patient has a decision on the impact.

Through the simple analysis of the previous paragraph, it is not difficult to find that in some of our promotional methods, we may not be able to make an appointment, but may be in another extension of the appointment. Or, as mentioned above, these promotions are mutually influential. Therefore, we are in the hospital website add business, QQ, telephone, in addition to the information in the hospital web site, QQ, telephone and so on can not fully statistical clear a way to promote the effective, this is what I want to say today. Each type of promotion has an impact on each other, and they are inseparable. So we'll know that we use business, QQ, telephone and so on to assess the bidding, extrapolation site, or some network advertising consumption is not worth some of the not accurate (various promotional methods are mutual influence), we can only do a rough statistics, consumption equals or less than the highest consumption we can consider to do, After all, internet marketing also has a long-term brand impact.

Article Author: Hospital SEO analysis People blog Guo Yajun (Yiu FAI) qq:84086115 this address: http://hospital-seo.web519.cn/post/235.html copyright © Starting in A5 reprint must be linked to the form of the author and the original source!