Guo Ye-ye: Develop network marketing negotiation plan for enterprise demand

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Now the network marketing has covered the whole country, even if did not enter the network marketing enterprise or the company, to the network marketing also slightly knows. I as an amateur network marketing enthusiasts, here will learn some knowledge of network marketing process to share with you.

Enterprise, from the knowledge of network marketing, there is a process, any network marketing company, in the talk of customers, are not out of the following process, customers from the knowledge of network marketing, to gradually understand network marketing, and then consider how to do network marketing, and finally with the network marketing staff to reach an agreement to cooperate. In this process, network marketers need to face a variety of different customers, these customers can be divided into categories, in order to facilitate the network marketing staff sensitive to the needs of customers to catch, to reach a consensus network marketing, promote network marketing cooperation.

Enterprise classification is through the work of learning some experience, can be said to be very good network marketing staff sorted out the results, I just learn their experience, learn from the essence, learning process to add their own views and understanding. As the beginning said, I am just an amateur network marketing enthusiasts, the following content does not set any protection regulations, after reading, you can discuss the common analysis, of course, can also be the text to upgrade to facilitate the common progress of all network marketing enthusiasts. Here to do the advertisement, I am from Hubei Baidu General Agent Marketing Commissioner, Guo Ye-ye, if you need to do Baidu to promote customers can contact at any time.

Network marketing Personnel, in the face of different customers, have to have different coping policies, to judge the type of enterprise is a very important stage. Therefore, in the network marketing staff and customers when talking, we have to accurately locate the customer type, so as to effectively import their products, thus triggering business needs, to facilitate cooperation agreements.

Starting from the enterprise itself, you can divide the enterprise into three large categories.

The first category: Enterprise status, Survival, because the market competition is fierce, leading to customers difficult to foothold in the market, and such customers to negotiate, enterprise survival should be placed in the first place.

The second category: Enterprise status, and development, enterprises in the market has already had a certain territory, the foundation has been relatively good, but unfortunately the development of insufficient, difficult to big, and such customers when the negotiations, expand enterprise scale, contending corporate brand awareness should be placed in the first place.

The third category: Enterprise status, Enterprise survival is not a problem, for the market demand has locked target group, because the enterprise itself product demand is very narrow, so, and this kind of customer chat, more, is should consider how to help customers better sell products, better choice of potential customers.

In these three categories of enterprises, the first type of enterprises and the second category of enterprises can be subdivided into six categories.

Detailed analysis of the first category of customers, you can see that the first category of enterprises have a huge problem, that is, survival, the premise of such enterprises is to survive in the fierce market competition, therefore, to trigger the interest of enterprises, the right remedy. Such enterprises can be subdivided into the following three kinds.

First, the enterprise itself has a huge dependence on the development of new customers, most of these enterprises have tried many kinds of network marketing methods, and for network marketing belongs to more proficient, therefore, and enterprises in talking about network marketing, price and way is to trigger the customer's interest in the breach, especially the use of what kind of low cost input , effectively locking new customers to help the enterprise, that is, the potential customer community.

Second, the enterprise new and old customers each accounted for half, such enterprises for network marketing is far less important than the first, because the enterprise itself has a part of the old customers, so the enterprise has a certain degree of inertia. Enterprises are not lack of new customers, the overall analysis, is the new and old customers accounted for half, such enterprises slow development, small, because enterprises need to deal with new and old customers at the same time, so there is no more time to expand the size of enterprises, if the company's competitors are also doing a variety of advertising, will have a greater impact on their own. Therefore, for this type of enterprise, expanding the size of the enterprise is very important, network marketing can bring effective potential customers, so in the marketing channel to grasp business opportunities, beyond rivals. If similar enterprises are also in the network marketing, it is necessary to use targeted marketing methods to attract enterprises, thereby contributing to the results of cooperation. I often say to the enterprise this sentence "Today's new customers, is tomorrow's old customers, so new customers is very important!"

Third, the biggest feature of such enterprises is the low profit point, it is easy to think, if a business, all the economy from the old customers, the old customers for the enterprise product familiarity to a certain time, the price has become the most direct way of communication. Business and customer relationship is good, the profit point will be very low pressure. Enterprises will spend a lot of time in the maintenance of old customers, the development of new customers are generally very few. Therefore, when communicating with such enterprises, it is necessary to communicate the profit point and the development of new customers as key points. Reasonable network marketing, enterprise customer resources can be self-release, so that enterprises do not need too much energy to obtain high-quality customer resources. In fact, the demand for new customers is more strong, because only the adjustment of enterprise customer quality, can directly adjust the profit point of the enterprise.

Now the second category of enterprises for detailed analysis, such enterprises have been in the fierce market competition in a firm foothold, so the requirements for network marketing is certainly higher than the first category, and in the customer communication more needs to consider the customer brand promotion, ROI and other issues. In fact, the most important thing is to try to find business decision-makers, because such enterprises have a certain size, so the boss must rarely come to negotiate, which requires network marketing personnel to move their brains.

First, this kind of enterprises have established a foothold in the market competition, in fact, the biggest expectation is to be able to gain a firm foothold in the industry, and the need for long-term and stable advertising investment in exchange for long-term benefits. When communicating with this kind of enterprise, we must let the enterprise feel the reasonable network marketing way, can play the role of establishing the brand of the enterprise, and can let more customers recognize themselves. In particular, controllable network marketing, more than traditional media have the advantage of promotion.

Second, the Enterprise for the sale has not worried about small market, but probably because the enterprise has a lot of agents to help sell products, in fact, their corporate reputation is far less than agents. Therefore, can be corporate brand publicity, diversified single sales channels, as a starting point, network marketing personnel one but given the enterprise a reasonable positioning, can help enterprises to select the appropriate network marketing methods.

Third, in fact, this kind of enterprise, is the most rich in all enterprises, that is often said the leading enterprises, such enterprises as I began to say the question. Because the enterprise scale is very big, so the relations inside the enterprise is very complex, if the enterprise to the network marketing personnel to provide the scheme is not satisfied, may provide the layer interface to tactfully refusal. Therefore, in dealing with such customers, we must find the right entry point. In the course of my study, the predecessors mentioned the following important points of entry. The excitement of corporate peers, for example, Coca-Cola and Pepsi put together to talk about, more to the marketing approach, such enterprises have a large scale, so there will certainly be exclusive sales department, leading sales department to diversify sales channels, is a very good means; save time and effort, after the large scale of enterprises, A lot of things are very troublesome, especially the sales channels and advertising funds for approval, in fact, reasonable network marketing input low, high output, it may be the best marketing choice for enterprises.

As for the third category of customers, because the nature of the customer determines the needs of customers, so you can start from customer coverage, customer demand face to talk about, the above written so much, I hope readers think of this kind of enterprises how to communicate it. This article to this end, and finally attached my website link www.baidusa.com, I hope the reprint retain this link! Thank you for your cooperation!