Guo Ye-ye: Network occasion marketing breakthrough traditional Marketing barrier

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Occasion Marketing is to sell the purpose of hiding in the marketing activities, the promotion of products into a consumer's loved environment, so that consumers in this environment to understand products and accept product marketing tools. The concrete manifestation is through the media competes for the consumer eyeball, uses the consumer's own dissemination power, relies on the relaxed entertainment way and so on imperceptibly to guide the market consumption. In other words, it is through homeopathy, momentum, occasion and other means, in order to improve the visibility of enterprises or products, reputation, establish a good brand image, and ultimately promote the sale of products or services marketing strategy.

Occasion marketing, mainly through the use of event influence through marketing. So there is a great reliance on exposure to events. The exposure of the event depends on the extent of exposure to the media. To some extent, occasion marketing is often a short and effective way of marketing.

Baidu Promotion, Network Alliance promotion. In the short term can use the network will occasion marketing white-hot, can let the netizen through Baidu, will the media high exposure rate event as the promotion power, relies on the network outside media influence, causes the netizen exposure rate, thus achieves the quickest best occasion marketing effect.

For example, immediately "mid-Autumn Festival" is coming, "what to eat mid-Autumn festival?" As a keyword to add to Baidu, it seems to have no relationship with moon cakes, in fact, is very good to improve the moon Cakes business profit occasion marketing means.

Baidu Promotion, the Net Alliance promotion, in the short term, may cover China 80% Chinese Netizen's eyeball. In 80% of Chinese netizens accurately lock potential customer groups, for soft advertising marketing, for the intention of Baidu occasion marketing Company is a good choice.

Occasion Marketing key points:

1. The website related to the event or the page that complies with the Baidu Audit.

2. For the perfect planning of events, estimate media attention outside the network.

3. Choose the right keyword, add to Baidu to promote the account.

4. Choose the right Baidu Alliance website, carry out the advertisement round now.

5. Estimate the potential value of the use of Baidu Promotion, Network Alliance promotion, occasion marketing.

In fact, occasion marketing is an ongoing effort. As a new marketing means, occasion marketing set news effect, advertising effect, public relations, image communication, customer relationship in one, has become a well-deserved enterprise new product promotion, brand display, brand identification and brand positioning and other marketing activities of the preferred strategy.

Therefore, occasion marketing should be beneficial to the enterprise, can not do "one-time", to have a strategic vision, from the future, starting now, around a certain theme constantly adjust marketing activities.

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