Guo Ye-ye: Why the Enterprise website does not have the network marketing value

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Business card on the domain name has not opened, you can open the content of the site is also a few years ago the old article, this should be as a propaganda window and marketing channel of the Enterprise website, but became a fictitious object. According to the data, there are up to 74.3% of the corporate web site can not effectively attract customers, the site has become a decoration and vase even chicken ribs.

Some enterprises to the site as a corporate culture of the exhibition area, the pursuit of beauty, the use of a large number of pictures, flash a variety of special effects, the site is slow to open, and product information is very few, even the enterprise contact is not easy to find, such positioning, the site how to play a marketing value

Some enterprises to build sites, ignoring the basic functions of network marketing, some of the Web site construction service providers blindly cater to business preferences, on the surface up and down the full effort, pull high site construction costs, as for the function and marketing in the application link do not delve into.

Some enterprises completely ignore the Web site in the search engine promotion, the site after the release, feel that customers will automatically door. Don't realize that, do not promote the site, like in the remote mountain Open shop, even if the product quality is good, the price is fair, no one knows, and will not have any return, thousands of, tens of thousands of or even hundreds of thousands of of the site on the white waste in the hands, the wine is not afraid of the alley deep truth on the Internet can not be cashed.

The main cause of this situation, because the enterprise has no correct understanding to the network marketing, the network marketing is a system project, the website construction, the search engine promotion strategy, the advertisement strategy, the offline marketing service link, only then the careful operation good these several basic work, only then can obtain the ideal network marketing effect.

In order to help enterprises out of the dry zone of Network marketing, Wuhan hundred Czech Guo Ye-ye will be combined with the company's training knowledge, share with you the skills and methods of website construction, Wuhan Hundred Czech also look forward to, all walks of life of the elite will be able to network marketing work better and more successful.

The following analysis of several common web site problems

The website is not open

Home location using too much flash and pictures, resulting in too large web site files, the site opened slowly. When you use Flash to import a page without the Skip button, the customer waits too long and shuts down the site, causing instant visitors to stay on the site too much.

Interface design

With color clutter, no unified tone, flash and other special effects text seriously damage the interface beautiful, marketing user experience, many typos, product display when the direct scanning product manual, to text replacement product description, the figure of the text is illegible, text is not typesetting upload, font is not uniform.

Information display

Company profile is too simple, the text is directly copy other companies, the enterprise qualification and strength of the introduction is not prominent enough to give visitors a sense of security, no business credibility. Business description rough, do not provide business scope, application areas, market positioning, freight conditions, such as customer concern information. Product display is not detailed, no text description or only a simple description, product picture quality is poor, there is a suspicion of shoddy production. Product list is not updated for a long time, discontinued or do not produce product information in a timely manner.

User Experience

Navigation chaos, difficult to click, column classification unreasonable, page jump, navigation location changes, lack of site search function, resulting in information access to find are inconvenient. The site has too many pop-up windows, dead chain, damage the user experience. Even the website was hacked black, the black chain was not promptly removed and so on.

Interacting with visitors

The website does not indicate the specific contact method, telephone, fax, online communication tools, etc. Telephone counseling is inefficient and answering the phone department is not a direct business unit. Site content and characteristics of no positioning, when the phone is connected to the customer waiting time too long. The website does not have the message function, does not support the on-line order, does not have the on-line communication tool, cannot promote has the good cooperation.

Summary

The above is the marketing of the site in the production of the project often met the problem, the Department of content extracts from the Hundred Czech Training report, I hope that the webmaster and the head of the enterprise has been and reference role, this article by www.baidusa.com Baidu to promote webmaster Guo Ye-ye Edit Original, reproduced please keep this link!