Guohanyao Dealer Fair is not just an order

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invited expert: Guohanyao


&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Department of senior brand marketing consultants, terminal Marketing management experts, gold shop long trainers, more than a large number of large-scale footwear brand terminal consultant, as brand chain of shoes, management consulting agencies, brand marketing planning agency professional managers in 12, has a wealth of footwear brand terminal combat experience.


is currently a nine-Chau peer-orders training professional organization of the principal lecturer, the National Professional Store Long Accreditation Center distinguished lecturer, Fujian Province, the Department of Labor and Security shop chief training base trainer, shoe Feng Talent Exchange Development Co., Ltd. Terminal training consultants.


Guohanyao Introduction, summed up orders have the following major functions:


deep communication function. Brand suppliers, agents, distributors through order to communicate well. Agents, distributors Agent brand, whether to recognize this brand, with the brand bundle, what is the advantage, here should emphasize the principle of altruism. A lot of orders, the boss will repeatedly stressed that we have any advantages of this brand, did not think of agents, dealers, where the interests, if the emphasis is on the interests of brand suppliers, and not the interests of agents and distributors, then agents and distributors certainly have no confidence.


policy advocacy function. Each fair has a new marketing policy, the policy must be in the enterprise's position, but to publicize, not only Xuan, but also guide. For example, to mention how much as advertising costs, "Xuan" after people do not accept, "guide" is very important. The "guide" is back to the "deep communication" problem we just said. And then use the telephone, fax to carry out policy tracking and advocacy you are tired, and can not speak clearly.


Order function. The order will be clear as soon as it is opened. First, how to guide them to carry out statistical analysis of the terminal, how to calculate the business district of a single store, the flow of people, into the shop rate, continued sales rate, repeat customers; second, to understand how the terminal, the status quo is how, how to expand it. Now we are more emphasis on the concept of the system to go goods. Judger, for example, presents the concept of Image advisor. Discuss with the customer is how to wear a jacket, how to match, how tie, the whole consultant is over, your consumption in Judger certainly will not be a single piece. In the system to go goods, we and distributors, agents and how much communication?


training function. Some enterprises also ask teachers to training, but the content of training is not the dealer want it? So training needs to be investigated. Before the training to communicate, you encountered in the work of what difficulties, combined with my actual combat theory to make training outline; In addition, the training time is limited, to choose dealers, agents of the most concerned about the problem. The key is not what you want to train, but what the dealer needs to hear.


morale-inspiring function. Order training is very important, from the agent's first point of view, brand and how it hooks, how to adjust the mentality, as a terminal how the scientific combat, ordering how to set more accurate, what the buyer is, the single shop performance is how to promote, these are distributors concerned about the topic, to their concerns about the topic of training, That naturally inspired their morale.