Guohanyao the "Order" Kung Fu

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Guohanyao said that the advent of the futures era, there is an important embodiment of the fair. At the end of the dealer for the psychological comparison of consumers understand, which style is good to sell, which style is not good to sell. Therefore, the ordering is first a statistical meeting and an analytical meeting. "Dealers with information, statistics and analysis of which a good sell, which is not easy to sell, with the understanding of consumers, with a grasp of the overall, to order, this is more complete orders."


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Xu: From the formal point of view, our present order is simple, but in fact the content is more complicated. Because before the order is to see the show and orders, now there are many forms of training, including sales management, sales skills, product promotion, product knowledge, product structure, etc. general manager, branch manager and a lot of people help to do different aspects of guidance, so that dealers can do more full and finer.


this year Jinjiang Fair has a colorful theme, but Anta has no theme, just simple "Anta 2007 spring and Summer product orders." There used to be a theme, not this time, because orders are orders.


each enterprise has its own culture, at different stages there are different corporate culture, if anta or shouting slogans, not too in line with the current development of the situation, so come up with real things, for the dealer's morale will have greater encouragement. For example, this year, Beijing's orders, put ads, and some dealers have tears, they feel that the ad said is their own.


grasp the rare training opportunities


Ye Linmao (QI Licensing Co., Ltd. Chairman Assistant): In the seven 2007 spring and summer new products conference on a major bright spot is to invite the famous Enterprise management training instructor Yu Shivi to teach, the course arrangement 2.5 hours 100,000 yuan. This opportunity is very rare, distributor distribution in the country's two or three-line cities, such as the fair to gather together to analyze the next year or the second half of the product opportunities, training charge, increase the power of thought, improve the dealer's business thinking is very necessary. At the same time, today's enterprises to do growth and learning-oriented enterprises, with the power of sustainable development is also the need for effective training.


as to the cost, the seven cards for distributors, upstream channels, the company's senior management and even employees have training funds. 100,000 yuan training costs for the advertising cost of the seven is considered a small cost, but the result and advertising, the enterprise has benefited. For the long-term development of enterprises, training is of great significance. Qi brand with many domestic lecturers, training institutions, including clothing professional training institutions have cooperation. Two times a year of large orders, is the opportunity to study together.


Hong Yu: Training is to improve the ideological consciousness, if the distributor can listen to, and carry out to the operation, sales and service, it is very valuable.


topics should revolve around product


Hong Lianjin: We think that the theme of the fair is quite critical, can play the finishing touch of the effect, but the theme is not just for the pursuit of fashion or text on the effect of the theme should be refined around the product to avoid grandstanding. If the order is made "show", it weakens the core, to understand their own order to do, to determine the subject.


Jin Pa Also in these two years of orders have a theme, for example, this year's autumn and winter product fair is the theme of "The World of Jackets", the theme of the main strength PA's flagship products, and the World Cup game during the sports marketing strategy; second, "World line" also embodies the Jin PA want to become the world's first brand of jacket; Played a role in inspiring morale and inspiring spirit.


Fair period, Jin Pa never arranged for the training of dealers. The reason is very simple ——— a fair down dealer has been very tired, training also can not achieve the desired effect.


As a result, Jin PA also allocated time to organize training, so that ordering and training are simple.


2007 Jin PA Spring and Summer Fair is the theme of "Heart win Sales", will be fair and the recognition of the dealers together, to six outstanding distributors awarded the "Six Hearts Award." The difference between this order and the market is to recognize not to pay attention to material rewards, but to promote the spiritual level of the Tao, and the company's corporate culture combined. At the same time, Jin PA commendation Prizes are very special, in addition to a 62 heavy "six Heart Award" gold medal, is led by the general manager to Europe six countries business investigation. This arrangement is reasonable, dealers usually contact with the general manager of the opportunity is not much, and dealers are very eager to contact with the general manager, you can say that with the general manager to study abroad is the dealer want and difficult to get gifts.