Guohua Life 2nd Enhanced version of sales reached 106 million to refresh the net sales record

The "99 Grand" three-day event (September 9 to September 11) The curtain fell yesterday, China's Chinese Shouguojua 2nd enhanced version of sales reached 106 million, Guohua 1th enhanced sales 15 million, Guohua 2nd three days, "a single product over billion" performance again refreshed Taobao collection of cost-effective single group purchase records, Also surpassed the Guohua life insurance last year double 123 days three products broken billion performance.

Guohua 2nd enhanced version is a universal insurance products, the main 1-year, 1-year retreat or receive no charges, at present, the annual settlement rate is expected to be 5.2%, no initial fee, no management fee, 1 years after the absence of a refund handling fee (1 years after the deduction of 3%), the first three years have guaranteed income (guaranteed income is 2.5%), Support part of the collection (can be received in multiples of 100 yuan), during the activities of the purchase of more than 20,000 yuan customers, access to additional health value-added services: including 24-hour medical consultation and seamless emergency relief.

Analysis of the industry, Guohua 2nd in the poly cost-effective hot, it shows that after half a year's development of internet finance, customers ' awareness of financial management is increasing, and the knowledge and trust of Internet insurance is gradually improving, and the maturity of customers is becoming more and more high, from the previous focus on short-term insurance products to the current long-term product concerns , which indicates that the client has been reasonable in the long term asset allocation of financial management.

Relevant experts believe that the customer's demand for insurance products and understanding of a step-by-step process, at present, the customer began to recognize the dual functions of financial and security insurance, the insurer's products should not only spell earnings or redemption limit period, but also from how to meet the growing needs of customers to make a fuss, Add value and attractiveness of the product, these two points of China Life products are doing well, especially the Guohua 2nd enhanced version of the health value-added services, can be real to meet customer needs.

According to the relevant people of Guohua Life Insurance Department, in this event, the purchase of the Chinese longevity of the old customers accounted for nearly 40%, more than 80% of the customer age group between 18-37 years. An old customer of Chinese longevity, said at the beginning of the online insurance is not very reassuring, but after several temptations down, the Guohua life insurance products are assured that the online product introduction is very detailed, the purchase process is also very smooth, so will always be concerned about a good product will consider to buy.

Guohua Life last year, the double 12 period created a "three days over billion" group purchase records, this time to Guohua 2nd to create a "single goods over Billion" transaction records. Domestic network shopping development has more than 10 years, the first single piece of the transaction amount of hundreds of millions of goods actually spend an insurance financial products, this is obviously not a lot of people's expectations, but Guohua life has repeatedly created a miracle, obviously no coincidence! Since the development of insurance E-commerce, Guohua Life has been leading the development of internet finance, In addition to Taobao and NetEase, Tencent Tenpay, Telecom Wing payment, micro-letter platform, such as cooperation, through a variety of internet channels, so that more customers understand, buy insurance financial products. At the same time, in the product, customer experience and other aspects of the full effort, in-depth excavation of customer demand, and constantly develop customer satisfaction products, improve customer purchase process and experience.

Guohua Life in the network services on the various initiatives, such as robust income, product flexibility, to allow partial collection, t+1 refunds, to provide customers with a variety of value-added services, and other innovative services, have won the trust of customers, won a stable customer return.