Guoqing in when the Jinan warehouse surprise check

Big mouth, straight intestines, Dangdang CEO.

Before the interview guoqing, are in Jinan, the opportunity to meet is he to Dangdang Jinan warehouse surprise inspection.

The wall of the warehouse is hung with "Yu photos and her words hanging board", guoqing hurried footsteps here to stay, Yu Yu is his wife, is also Dangdang's chairman.

In the 80 's, Guoqing studied English and American literature at Beijing Foreign Studies Institute in the Department of sociology at Peking University. Yu In the 90 's, two people met in the United States, married, founded Dangdang. 2010 Dangdang Market. Then is the book, layout department stores, a few days ago, and released an electronic reader, Dangdang what exactly want to do?

At this time, July at the end of the Jinan Ren when the warehouse yard, guoqing continue to "mouth naked", "before the electricity business is classified according to category, are now expanding their sphere of influence, the next step is to subdivide by the crowd difference." ”

He said, when the need is not "Amoy you like", not "the first time online shopping in the When", not "give you the choice", but first "to help you choose", want to be 35-year-old middle class to when shopping, "such as Crackle, when not to give you the whole number of choices for you to pick, there will only be selected two options for you." ”

"Our entrepreneurial team would like to do another five years eight years," guoqing still very sensitive to tell reporters he wanted to do one thing, "open the entity bookstore, must have a cup of coffee place, even five square meters." The wall of the Sisyphus bookstore in Chongqing is labeled "Can not afford to copy it," and the United States Connaught Bookstore are happy to let readers stay in the bookstore, "more than 10 minutes to buy more books." ”

A says I'm not taking a secretary on business.

July 27 12:35, Jinan West station east entrance, see Guoqing, he took a bag Leling simply JuJube, hand holding a bag of Zhoucun, "go where, eat where." Guoqing While eating to tell reporter he this hobby, and his colleague is his two colleagues, one of them is his secretary, we sit together in the car, Guoqing and reporters and his other colleagues in the back row, "I like to sit in the back." ”

Car from Jinan West railway station along the Ten road has been to the east, the direction of Ren 16th Dam Wang Road, where is Dangdang nearly 20000 square meters of warehouse, warehouse was opened at the end of last year, Guoqing and reporters, is the first time here. Warehouse, office, dormitory, restaurant, Guoqing kept asking: "How many middle managers are locals", "these books put in a box some crowded bar", "The book on the Bookshelf How to Dust", "a dormitory glass broken" ...

"Because of Weibo, I know a lot of the problems that customers reflect. "For one hours, guoqing was going to eat the interpolation lunch eventually."

Reporter: The circle said "guoqing go nowhere without a secretary", this is an accident?

Guoqing: is to go to Jinan, Qingdao two places, but also involved in the surprise inspection warehouse, so took the Secretary.

Reporter: Published, when it is selling books, you travel without a secretary, but also with books?

Guoqing: General business trip will take 5 books, because you do not know which will read the next, we have just launched their own electronic reader, after a business trip directly with it.

Journalist: How do you want to be an e-reader now? Domestic once the eldest brother Han Wang Technology (002362, shares bar) in the loss, there are tablets and app applications, E-readers still have room to live?

Guoqing: In fact, more than a year ago, we were doing this thing, and Han Wang and Patriots have talked about cooperation, they sell the reader, we do content, but in the end. Finally, we insist on the introduction of electronic readers, reading is a special thing, when the depth of the reader to meet the needs.

Reporter: See you Weibo said sell 499 yuan, can make money?

Guoqing: Cost price is almost 490 yuan, but Dangdang 12 million active users, a large part is with money to buy books in-depth reading users, as long as can have 20%, as long as the number of active users can be 2 million, you can make money.

B is discussing whether to sell big treasure

"Jinan from last October to achieve the day, more than half a year, Shandong business volume increased more than 50%." Shandong is Dangdang Beijing, Shanghai, canton after the fourth major market, the next step of the warehouse in Jinan will be another one-fold expansion. Guoqing spoke directly, and he said that the importance of Jinan was beyond their original expectations.

4 months ago, Dangdang launched its own home brand "when excellent products", including quilts, bed linen and pillows and other bedding. "Of all the bedding we sell, our own brands now account for 20%. Guoqing said that children's books can also account for 20% of its own brand, while the ratio of the entire book's own brand is 10%.

Soon, on Dangdang will also see cosmetics, Guoqing told reporters, "We are talking about whether to sell big treasure." ”

Reporter: Sell cosmetics? Compete with the Lok Bee network?

Guoqing: I have a good relationship with Li (the founder of the Lok Bee Network) and we are all playing fair. We are also talking about whether to sell big treasure, finally think that the big treasure or low-end, decided to give up.

Reporter: Sell clothes, sell bed goods, sell cosmetics, this is not to do Taobao?

Guoqing: Our goal is not to "first online shopping when" the customer experience, also do not pursue "Amoy fun", will not let customers for a dime more than 10 pages to compare, in fact, is a giveyouchoice and makeyouchoice difference, when to do is to help you choose.

Journalist: Who is the customer base?

Guoqing: Middle class, the average age than the General Electric platform to 10 years old, we mainly aim at the age of 35-year-old people, because the 35-year-old online shopping customers will no longer like the young online shoppers like to soak in the Internet repeatedly stroll and Amoy. Their propensity to consume and their spending power are relatively stable.

Reporter: In any case, the price is a problem, to clothing as an example, how can not affect the clothing line store sales?

Guoqing: Recently I also went to Hangzhou and some clothing manufacturers to talk about cooperation, in a new clothing two weeks before the sale of pre-sale, the price is generally 50 percent, the most expensive 70 percent, is generally online sales and offline sales style is separate.

c The couple's dispute is resolved by the board

On the wall of the Dangdang Jinan warehouse hung "Yu photos and her words hanging board", "she is the chairman, put her picture her words should be." "Guoqing also stared at the hanging board for a while, he also can't help but say a word," Yu speech affairs very reliable. ”

Although, Dangdang already is the listed company, and "Fulin" the argument has not gone far.

It's a human being. April days, April 1996, when Beijing branch-Wen Industrial group chairman Guoqing led to the U.S. Columbia, in the dinner met a year younger than his Yu, Rice, guoqing invited Yu to drink coffee. They registered for marriage in New York in October. Yu Accept guoqing reason is: "I feel quite natural, and he stayed together quite practical, very comfortable, very good." And I wanted to get married, and I wanted a home. ”

December 8, 2010, two people founded 12-year Dangdang in the NYSE listing, the company market value of 2.33 billion U.S. dollars. As co-founder and executive director, Yu-yu shares 5.1%, Guoqing holds 39%.

A chairman, a CEO, two people will inevitably disagree with the time, how to do?

Reporter: "high above, the Ox coax coax", this is you before the guest Boston time said to Yu's initial impression, marries, has the son, together "when", including me, many people all think "you listen to Yu, Yu Yu is the boss".

Guoqing: Illusion, illusion. Yu is a very strong woman, but I am also very strong, anxious I will roar her. I have been published for many years, many friends meet and asked me, "When is your wife's bar."

Reporter: Two people had a quarrel, for example when talking about the work when eating, disagree how to do?

Guoqing: See you at the board, this is our two solution to the differences in the work of the way out. In fact, in the work, the Chairman and CEO have a division of labor, so many years of running-in, and rarely go to a special dispute.

Reporter: Your microblog opened not long, you wrote to the first girlfriend, and when the public fete, as a woman, Yu Yu will not be happy?

Guoqing: Yu is very rational. First Yu Yu don't let me open micro bo, don't let me talk, I talk to her, I still want to talk, opened a micro-blog, including to the first love girlfriend and relatives shares, are and Yu negotiable.

Journalist: Who cares more about your son than Yu Yu?

Guoqing: Yu, the parents will be her to go, including children to find guidance teachers, holiday newspaper what classes, are Yu responsible. This is not, originally intended to let his university to go abroad to read, he now told us his high school will go abroad to read, to test famous university, he has his own ideas. Our generation still want to struggle for parents to live a little better, my son is not this pressure, I and Yu is to make him healthy and happy, to have a sense of social responsibility, do not force him to do, but can not do nothing.

Journalist Notes

See you at 9.1.

Guoqing smokes, but not a smoker.

He doesn't drink too much, but he doesn't refuse to go to a bar, "like to slow down, calm down." ”

Su-Dutch, is guoqing and I chatted to a bar name, is also good to meet the next Beijing chat place.

"9.1", this is the night date guoqing time, he said, "mainly with his son, a week to ensure that 3 dinner with him to eat, the weekend as far as possible to spare a day to accompany him, and then there is a fixed number of holidays a year." Son is very young when the relatives help bring, he and Yu affinity I feel not too close, then good. ”

The son sleeps, guoqing and friends or partners come out to the pub or coffee bar to talk about things, "and then go back and play a little bo." ”

Although Guoqing said he was strong, but several times when talking about Yu, he revealed a hint of pride, a little trust, a little gratitude.

Very busy, but Guoqing will and Yu take out a holiday outing, "people, to have a life, not all work." "No rice will do, washing machine will not use the guoqing told me," I am not demanding, so Yu-yu arranged for a trip, regardless of the road or to the place to eat what I have no opinion. "Basically is a year of centralized procurement of clothes," Yu Yu accompanied her fancy let me try, or I fancy to ask her advice. ”

Guoqing a regular and "Fashion Bazaar" editor-in-chief Soumans, "World City Ilook" magazine editor and publisher Hung Hang and other friends and family play together, in fact, Guoqing have a long time to say a dream, run this magazine.

Do not like to wear brand-name guoqing this time to Jinan wearing a red and white plaid shirt, a dark casual trousers, when he walked into the Jinan railway station Check-in team, nothing special.

When Guoqing turned and waved his hands again to say good-bye, I saw his glasses had been taken off, a little bit tired in a smile.

Standing in 1999 I came to Jinan to read the University of the railway station, think of Dangdang is also opened in 1999, Baidu Encyclopedia definition is the world's largest Chinese online book audio-visual platform, which is also guoqing stage, words and long-term, it is just a platform for him.