Guoqing Micro-Bo Artillery Navigation website published price, when the fear of saving advertising spending

"Billion Power network News" March 16, Dangdang CEO Guoqing this afternoon micro Bo said, in view of the high price navigation site, Dangdang stop in the navigation site, the savings of advertising spending for customer service.

Guoqing said that China's navigation network profit model for a quick buck, who will be included in the money, which would become misleading aviation network, not only reduce the visitors experience, but also lost visitors. "Imagine a GPS navigator if you charge the address at a fee, does anyone else?" ”

Navigation station share and downstream site traffic distribution

The data show that China still has a large number of users through the navigation station to start network access, accounting for the overall network of 2%, navigation site to become a battleground search engine, but also to a certain extent affect the user's brand awareness of the Internet business. Taobao, Jingdong Mall, Dangdang and other electric business enterprises in the navigation site ads. Since then, advertising prices for navigation sites have soared.

An industry personage to billion power network revealed, 2008, the navigation site Qihoo 360 almost 100,000 yuan one months, hao123 around 300,000, and 2011 the highest quotation reached 4,000,001 months. At present Qihoo 360 first page 600,000 monthly; hao123 Cool station every day 40,000, Car recommended daily 55,000, the middle of the recommended site 80,000 daily, Banner (Site page banner ads) every day 200,000, recommended URL color every day 100,000, blue every day 140,000, inside the page every month 45000; Other navigation sites are below 100,000 per month, with a price range.

Dangdang's advertising in hao123

According to the above price calculation, Dangdang each year in hao123 advertising amount of not less than 30 million yuan.

According to billion power network to understand, to December, the vertical industry website Auto on the open counter navigation price high behavior, said the 2012 to some navigation stations no longer put, Guoqing also sent micro bo "solidarity." (Kevin)