Guoqing: Will not sell Dangdang, still maintain absolute controlling power

Absrtact: Dangdang to sell the news, seems to have entered a delicate cycle: one side is never stop rumors and one after another gossip object, the other side is when the denial again and again. Recently, however, these rumours have a new footnote. Heard

The news that Dangdang wants to sell seems to have already entered a delicate cycle: one side is the rumor that never stops and another is a gossip, and the other is when it is denied again and again.

Recently, however, these rumours have a new footnote.

"It's hard to tell who is selling 30%," he said. From our industry, it is the revenue from the site can not be maintained. "An insider told a financial weekly reporter.

"Most likely is Baidu. "One person who has long been concerned about the electricity business has analyzed the financial weekly reporter, first of all, Baidu has tried many times, but failed; second, as the PC end to the mobile end of the migration, Baidu keyword and other existing business decline fast, there is the need to expand business; third, the Internet competition is the flow of cash, Baidu from the power to finance , the current Baidu purse is also available, the acquisition when the latter may be able to use; Finally, there is no more suitable targets on the market.

"The introduction of strategic investors may also have room to revive." "One electric business analyst also told the Reporter:" Dangdang is and excellent network, such as the first batch of enterprises to do electric business, the early years and Jingdong PK, now far behind, sales can only be ranked 8th, 9. Its biggest failure is the failure of the strategy, from books to open platform, operating is a small category of clothing, customer unit price is low, no more than do home appliances. The transformation and upgrading of the poor, users are also very low. ”

In response to the rumors when the sale, Dangdang internal director said the company chairman Guoqing has responded, will not sell Dangdang, will still maintain the absolute holding power. But Guoqing also welcomed external strategic investors in his microblog.

According to internal leaders, the hope of introducing strategic investors is mainly due to the availability of a wide range of resources, not just financial resources.

Asked if it was already working with the relevant parties, the wife said the details are not very convenient to disclose.

For the outside of the flow of Dangdang questioned, the person said, Dangdang's flow rate is ranked first in the electric business industry, and the current company online book share accounted for 43%, in the absolute leading position. The future will expand in many aspects of business, adhere to the category differentiation strategy.