H1 label should not use? How to use it?

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HTML tags are often used to increase optimization during site optimization. H tag is our often used HTML tags, h tags in the Web page to the text title to emphasize a kind of label, can cause the focus of search engines, search engine access to the Web page to crawl, the contents of H tag as a part of the emphasis.

However, many people think that the site should use H1 tag, can promote keyword ranking, there are many people think that H1 can not be used, will cause optimization over, also may affect the appearance of the page, also play no role. Wood-wood seo think that although now the major search engines in the page whether there are H1 tags and H1 tags in the role of key words in the effect of weakening, but the effect of the H1 tag is still there, Google algorithm also pointed out that the H tag between the text, must be more than other places of the article has more important significance, Only excessive use is prone to adverse effects. So we can make good use of it, there is no need to say is completely boycott. So how does the H1 label work? Take a look at the following examples.

(NetEase homepage)

NetEase homepage Only in front of the logo appears once H1 label, text content is netease, but careful observation, this time H1 label is to highlight the brand keyword, purely to the search engine to see, for the user is hidden.

(A5 Home) homepage is only used once, used in the website logo.

Home page of Webmaster Home is also used only once, but also used in logo.

From the above we can find that the main home for the H1 tags are only used once, or used in the site's brand keywords, or directly used in the logo. The direct use of H1 tags in web design may produce unattractive results, so many people will use CSS to hide them. Or add the H1 tag to the logo of the website. This will not only focus on the main keyword effect, enhance relevance, at the same time will not affect the beautiful. And in the content page, is also used once, is generally the content page headlines again to strengthen.

Look at the H2 tags:

(NetEase homepage) NetEase appeared 7 times, some article title, some directly just bold use

(Webmaster Net homepage)

Stationmaster NET also appeared 8 times, all is the article title of homepage, as for Stationmaster House is direct without H2 label. The back of H3, H4 and so we can continue to see, this is not much to say. Can be found H2 label major sites used on more, mainly used in the main page of the title or column title, and some even directly used in the bold, but with H2 to emphasize the effect is definitely stronger than the fervent label.

Look at so many, H1 label in the end how to use it?

1, H1 label is best used before h2-h6, and a page only use once, do not always use. Some sites in a large number of the use of a page, or even appeared dozens of times, see the key words used, feel can enhance the effect, is not. H1 can be used but not flooded, we are effective piling up rather than random strong plug. Reasonable use of H1 tags can bring good results to the site, and improper use of the site will bring adverse effects, serious even lead to K station.

2, H1 tags used in the keyword, should be the most important page keywords or brand words, and should be in the title of the Web page used in the keyword. H2-h6 based on the principle of gradual decline, from the general keywords to the long tail keyword, from the long tail keyword to the title, but the general H3 later used less, because the H1 represents the most important, H6 represents the relative least important, and then the meaning of the more and more small.

3, H1 tags must be included between the key words, but this keyword is also required to be readable and reasonable, not to emphasize this keyword added, but because this keyword needs to be emphasized to add H1 label, attention successively. is to have the keyword first, and then to add H1 tags to the keyword.

4. If the H1 label added to the logo picture, the picture alt information to add the site name or brand words, so as to highlight the first page of the keyword, or to a picture plus H1, you feel what effect?

5.H1 tags as close as possible to the body tag in HTML, the closer the better, so that the search engine to find the fastest topic. From the above example, you can find that the H1 tag is in the front of the body code, why? Because the search engine crawl is from the top down, so that the H1 tags to highlight the most quickly identified keywords.

6. Content page H1 tags are generally used in the title of the content, preferably only once, but there are many content pages also used 2 times, once used in the logo or in front of the page in the main keyword, once used in the title of the content. If there is no major keyword at the front, it is best to use it only once in headlines.

7. When you do not want to use the H1 label on the logo and the main keywords in the back of the page, if you still want to add H1 tag and want to H1 the keyword tag, you can use div layout to adjust the location of the main keyword, so it will not affect the page effect.

8. Do not always want to add H1 tags, many large sites are also not used H1 tags, such as Baidu, Sina, love network, such as the H1 tag, so as long as true to provide users with information on it, as to whether it is necessary to use H1 tag is not necessarily.

Written in the last

H1 label is like a sharp double-edged sword, not necessarily to use, but without it you will feel in the process of optimization loss, obviously is very useful, why not? But when you abuse the H1 label you will suffer, but the result is not the same. So in the process of optimizing the website, the H1 label is not necessary, use you to use properly, reasonable use. We want the effect is to let search engine H1 contains the theme of the most, relevant, and the premise is that users are not affected, and search engines do not resent.

Author: wood-wood seo article from SEO blog: http://blog.sina.com.cn/mumuhouzi, there are questions welcome to discuss!