Hai app? Big Data: Minimalist + asymmetric information

Momoso the Sea Amoy, minimalist fan

To http://www.aliyun.com/zixun/aggregation/13568.html "> Large data technology as the core of the Sea Amoy platform Mody Momoso, in the mining for users of mass goods and discounts, Also through the analysis of data to choose more suitable for the Chinese products to recommend. For the pursuit of the most convenient shopping process, Mody Momoso replacement users to solve the three major problems of payment, transshipment and tariffs, so that overseas shopping is no longer cumbersome. The original incomparable seductive but unreachable foreign goods, now can "swish" to come to our side. What, Momoso's mission is: to the Chinese minimalist experience of the sea Amoy.

Projecting the needs of the market from their own needs

Talk about Mody Momoso platform to initiate the reason, its founder Fong bluntly it stems from their own shopping experience. Fong, who has lived in the United States for more than 10 years, has found that online new promotions and promotions are not reflected at the time of the US physical store consumption. This information of the fault, so that consumers know the information to open their own mobile phone access, and need to search for brand names, very inconvenient. So he gave birth to an idea: why not develop a mobile app that resembles a brand manual so that consumers can easily retrieve all of their brand information? This idea happened to cater to the concept of a large data age, Mody Momoso will be the beginning of the embryonic form.

Information asymmetry and minimalist experience

After improving the American consumer's shopping experience, Fong found that Hong Kong and the mainland have a larger capital and resources, relatively closed mainland market for foreign goods more strong demand and explosive force. At the end of 2011, he returned to Hong Kong to continue to refine the platform, which also served as a key incubator for the Hong Kong Science Park. In May 2012, Fong formally brought together several core members to form a team and quickly developed an iterative product to market. In the development process, the large data is still the core of the platform, but more importantly, the platform to solve the sea Amoy consumers the three biggest problems---

1, information asymmetry: Mody Momoso rely on large data technology to mining more than million SKU single products, thoroughly solve the information fault at home and abroad, so that domestic consumers can also be the first time to learn about overseas new products and discount information. and professional editors will also through the results of data analysis, targeted selection of the Chinese preferred fashion collocation to recommend.

2, Customs tax: through Mody momoso buy goods, will be in advance declaration tax, belong to completely transparent legal sea Amoy behavior, but also greatly accelerate the clearance efficiency and logistics speed.

3, cross-border logistics: Mody Momoso Self-built logistics information push system to achieve seamless docking of various links, users can through the app, micro-letter, SMS, etc. from the next single to receive the whole process of logistics tracking, at the same time, according to their own circumstances to choose different price of the aging approach.

From this, Mody Momoso really simplified the whole sea Amoy process, so that users in front of the perception and domestic online shopping no difference.

In many of the sea Amoy platform to "fast" and "Jane" to achieve the difference Mody Momoso, returned by the first-line capital financing sought after, in 2013 became the industry to complete tens a round of financing company. The following July, the second round of financing also smooth start.

What's up? Momoso platform always follow the pager are more principles, to create a one-stop shopping experience, thereby establishing a user reputation. It is reported, Mody Momoso app will be in 3721.html ">2014 year August official on-line, the domestic consumer finally can open" swish "a The shopping journey that buys a hand.