Haier 2014 breaking and standing: Sea cube performance is very important

　In the domestic home appliance manufacturing market, Haier has done the ultimate, but also the bottleneck, Haier to want in the original model on the basis of further may be very little, the market dividend has disappeared, capacity is also close to saturation, while the industry competition is very fierce, in addition to the Internet industry has brought great impact, For Haier, there is only one way to live, is to transform the Internet.

The bottleneck of the enterprise needs a leader who can Lipaizhongyi, so Zhang again promote Haier change, "Haier must do platform, that is, ecological circle." "Zhang gave an annotation to the transition of Haier to the Internet in his foreign speech. The transition to the Internet means that it is not easy to pull over everything and start over, for a traditional manufacturing company with a history of 30 years.

Haier announced at the beginning of the year to stop casting hard news, let the industry spirits, Haier this to make what? This is generally regarded as the attitude of Haier transformation, in fact, Haier is not to stop hard wide, as long as in the advertising on the Internet to adapt to the play, stop the traditional one-way transmission of the delivery, transformation of many real-time optimization of the interaction, "0 hard wide "is only a manifestation of the transformation of Haier system."

Bupobri, the transformation of marketing mode is only the beginning, Haier to break can be 30 years of accumulation of the original production and manufacturing supply chain system. Zhang to create a platform for Haier to build the biosphere, which means that Haier is determined to break its inherent business model, which implies that the short-term benefits may be abandoned.

In the 2009, Haier began to try to change from manufacturing to service-oriented enterprises. From the original manufacturer-centric, large-scale production of the customer model, into a consumer-centric, flexible production and precision service C2B mode. From the perspective of supply chain C2B, although advanced, however, due to the need to take into account the views of many users, production of products are often more popular, in the short term may see products selling, but when the basic needs of consumers, the market will tend to saturation, the long-term development of enterprises have some inhibition.

The Internet age manufacturing needs two legs to walk, one leg is data-driven, C2B as the core of the production model, this model can meet the basic needs of the general user, maintain the stability of the enterprise revenue. The other leg is continuous product innovation, scientific and technological progress, the user's vision is more and more high, enterprises need to continuously introduce innovative products to attract the attention of users, in order to win lasting concern.

Nokia's tragedy will soon take place in manufacturing. Apple, Google has the world's best engineers, including a large number of engineers responsible for product innovation, Apple mobile phone, Google glasses, which are enough to change the entire industry products. In the domestic, the innovation ability is insufficient, the science and technology product often can only follow the foreign footstep, among them very important part reason is the domestic does not support the innovation the soil.

In the past, the domestic manufacturing enterprises are more follow the market, the market needs what kind of products produced, few enterprises attach importance to product innovation. Now the Times have changed, the importance of product innovation and market share is equal to, but only rely on the domestic enterprises of the engineers are very difficult to give how stunning works, Master in the civil.

Top engineers have long been dug away by the Giants, so domestic manufacturers want to have more innovative products, absorbing folk creativity is an alternative way, and Haier chose such a road. The Sea cube is Haier in 2013 launched a platform, although only just started, but it is hard to say in the near future will play an unexpected effect.

Haier want to do platform, build ecological circle, this idea is no problem, only the ecological circle to get greater market space, but Haier this platform, ecological circle How to do? One is to start from the inside, focusing on the development of market competitiveness of products, and secondly, from the outside to absorb more innovative products. Haier's biggest advantage in the manufacturing side, and this advantage is Haier to establish a platform of capital.

To become the so-called platform, just rely on the interior of these things simply not enough, the need to circle as many external resources, so that through internal resources to activate external resources, through external resources to drive content resources, internal and external interaction, the platform can become an ecological circle, the ecological is a dynamic balance, need to move.

There are broken, sea cube is Haier from the traditional enterprise to the Internet symbol, support creative innovation, break the original traditional thinking, traditional mode, the introduction of Internet thinking, for the creation of a platform and channel, to create customers to provide funds, resources, become an incubator.

Haier wants to transform the Internet, do the platform, build the ecology, this needs to release the open signal, from the current Haier's movements to see the sea cube is so mean, although now it looks like the Sea cube is not a builder, but after all, only just beginning, in the long run this approach to Haier. Early introduction of the Sea cube, can take the lead in shaping the image of the platform, gather popularity, seize the opportunity. These days, the Sea cube is beginning to try to create a guest contest, the effect is certainly less than the giants of the Internet conference lively, but can adhere to, and the sea cube really deepen the product, the future is still very imaginative space.

Can not judge whether the Sea cube can become, can only say that the development of the 2014 Sea cube on Haier's future strategic layout is critical. Haier 2014 of the break and stand, the performance of the Sea cube will become one of the indicators. We intend to contact Haier and the sea cube to understand deeper, longer-term development planning, but the parties do not comment, we can only wait to see!