Haier CEO's layoff plan

Haier CEO Zhang recently in a business forum when the Haier layoffs plan, said early last year, the number of Haier staff is 86,000 people, the end of the year-end to 70,000 people, layoffs 16,000 people, a ratio of 18%, this year is expected to cut 10,000 people. Some analysts said that Haier's number of layoffs is another catch. There are also analysis that is not the Haier Enterprise initiative, to a large extent, the personnel of Haier's change of identity, the result of automatic loss.

For Haier "big layoffs," said the reporter did not get further confirmation from the Haier official. According to the news, Zhang said the layoff, refers to a part of the staff from "scheduled staff" to "online staff."

Everyone must create a user

"Do not net death, everyone to create, no single on the scattered enterprise." Yesterday, an internal Haier staff told The Beijing News reporter, "These are the requirements of our company, each of us must create users, even if not the market line of sales staff, the person sitting in the office to interact with the user, without interaction words there is no ' single ', no ' single ' words will be scattered out of the enterprise.

For the cause of the layoffs, Haier's logic is the organization changes, from the past series into parallel, the staff reduced accordingly.

A few days ago, Zhang said in an internal conversation, "what we are doing now is to call everyone to take the internet era of the single, is ' single Oneness '." In the Internet age, if you can find this single, your pay this single link up, than your original reward may be higher. But if you can't find it, you'll just have to quit.

"At least hundreds of are to be terminated this month, and most of them are middle managers in the past," he said. So, the first role is to drive up, we all go to the internet this way. The second is that he has to find a way to make his own users. "Zhang said.

Analysis or automatic loss of personnel

It is understood that this time Haier layoffs are mainly oriented to the middle layer, there are some people because some of the business become intelligent will not need.

Zhang's evaluation of the enterprise middle layer is "a group of roasted geese, they have no nerves, they do not reflect the market situation." So last year we removed 16000 people and became 70000 people, minus 18%. ”

The industry has doubts about the way Haier wants to cut off the middle-tier. Home appliance expert Liu Buzhong said, usually, pure manufacturing enterprises, industrial workers accounted for 75%-80%, Haier, a 80,000-person manufacturing company, middle managers will not add more than 10,000 people, Zhang said has been cut off 16,000 people and about to cut 10,000 people, most likely or industrial workers. "2013, 2014 continuous layoffs, is not a corporate initiative, is largely the result of automatic turnover, the reason is that many employees, including middle managers do not understand what the boss is doing, see the future of the enterprise, employee personal interests are also affected." ”

Haier Group in the early years of the brewing management change, Zhang has introduced a number of management concepts, including "people single one", "inverted triangle", "Zero inventory", "Independent Management Body", "small Micro Enterprise" and "benefit community", and Haier formally put forward the network strategy at the end of 2012.

According to Haier insiders, Haier will be the next step to promote the establishment of 2000 small micro-companies.

Save labor costs?

Current household appliances industry into the downward cycle. Although Haier did not say that layoffs are to reduce costs, but to cut so many employees, will obviously save the company's manpower costs.

The reporter inspected Haier Group in the listed company Qingdao Haier in recent years annual report, compared to 2012, the end of 2013 Qingdao Haier staff number reduced by 2215 people. In 2013 years Qingdao Haier average staff salary 115,000 yuan calculation, the manpower cost reduced 250 million.

Haier Group was the first Chinese home appliance industry into the "billions of clubs" members, 2004 to 101.6 billion yuan sales to become the eldest household appliances industry, then the United States, gree revenue only about 20 billion yuan, 2012, Haier Group revenue by the United States and Gree overtook.

Three big white power giant gree, the United States, Haier Quarterly show, Gree Electric appliance revenue growth of 11.62%, up to 24.667 billion yuan, net profit growth of 68.86%, up to 2.254 billion yuan. U.S. revenue growth of 21.5% per cent, up to 38.351 billion yuan, net profit growth of 148.53%, up to 2.539 billion yuan. Qingdao Haier revenue growth 8.97%, amounted to 22.392 billion yuan, net profit growth 20.28%, amounted to 867 million yuan. Haier's revenue and net profit growth are far lower than gree, the United States.