Haier's performance in the United States has been particularly striking in the context of a declining U.S. manufacturing slump. From the latest data show that 2012 Haier in the United States market overall growth of 22.2%, of which refrigerators, air-conditioning and other products grew more than two digits. "The different innovative product experience makes American consumers more willing to be close to Haier." The CES exhibition also shows the rapid growth of Haier's technology strength from one side. Said Gerald, a research analyst at the University of Michigan. It is reported that in the United States CES exhibition, Haier to "intelligent life" as the theme, heavy launch of white electricity, black power set of smart home appliances solutions, continue to lead the pace of intelligent home appliances upgrade. The United States CES show, Haier TV launched an intelligent control technology, UHD ultra-high-definition, cloud family experience as the key words of the full range of TV products, 84-inch, 70-inch, 65-inch, and other models of 4K High-definition series of TV products Square formed the pavilion unique "TV wall." Its fusion of naked-eye 3D, borderless, cloud search, human and other new experience of the next generation of visual control technology, the "human-machine integration" entertainment experience to play to the extreme, attracting a large number of buyers and participants eyeball, subversion of the impression of traditional television. This fully illustrates Haier as a world-class household appliances brand, in the field of Black Power has a strong competitive edge. It electronics is still an indispensable camp for this exhibition, and the innovative combination of tablet and notebook has become the biggest expectation of the audience. In the dazzling ultra-polar, one machine and other products, the most exciting user imagination of the non-Haier deformation super sailing Pro mo. This 11.6-inch deformation super, pre-installed Windows 8 operating system, supporting the touch of the screen can be sliding and keyboard fit, greatly meet the consumer intelligence, entertainment, portable experience. Haier CES re-exhibition intelligent led the Chinese creation performance eye-catching in Haier's white electricity exhibition area, Haier's "machine sea Tactics" mammoth, the reporter saw in the scene including Haier refrigerator, Haier washing machine, Haier wine cabinet, Haier dishwasher, haier kitchen electricity, such as a full range of household electrical appliances products. Among them, the simulation user kitchen environment of the kitchen electric Power formation scheme attracts a large number of visitors patronage and operation. In particular, opened the "Frost-free era" Haier frost-free refrigerator New 626 series of open refrigerator, won the unanimous praise of the scene audience. "Change the world impression" of the Haier washing machine is dressed as "transparent machine", participants witnessed the "s-d plus core inverter" technology brought by "super mute" and "intelligent washing" convenient laundry experience. Miss Jones from France praised the Reporter: "Great, I took part in the test-washing activities, I do not have to worry about the detergent is more or less, clothing can be washed clean." "It is understood that Haier washing machine use the original washing precision induction control system, can automatically perceive the weight of clothing, stains, the realization of intelligent detergent, to achieve the best washing effect." Compared with the single product intelligent technology, Haier organic integration of refrigerators, washing machines, wine cabinets, freezer, kitchen electricity, cloud search TV, smart phone, Cross-border flat panel, such as a full set of smart home appliances products solutions more forward-looking. Through the comprehensive application of wireless interconnection technology, the solution breaks the isolated existence of individual products and forms an organic whole, which will make the global consumers truly comprehend the charm of intelligent life and maximize the satisfaction of users. Industry analysis points out that in the era of continuous strengthening of mobile interconnection, a single compliance with user needs of the product has been difficult to grasp the direction of industry development, the market continues to compete and eliminate the consumer experience of interconnection has a broader development prospects. Haier's leap-forward development has become a model of scientific and technological innovation of "China's creation". According to Euromonitor International (Euromonitor) released the latest Global home appliances Market survey results show: Haier large household Appliances 2012 brand retail volume accounted for 8.6% of the global market, the fourth consecutive world first.
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