Haier Day Shun: 90,000 micro-cars run called

Abstract: Taobao Mall founder, Dangdang before COO Huang Jo China Electric business model is divided into two and a half of the time (trading mode + platform Mode + between the two distribution model), Japan and Japan Shun O2O created a new game called. However, for such an exploratory

Taobao Mall founder, Dangdang before COO Huang Jo China Electric business model is divided into two and a half of the time (trading mode + platform Mode + between the two models), Japan and Japan Shun O2O created a new game-"called".

However, for such a not yet exploring, the shape of a castle-like concept, in the internet thinking of the era of flying, whether to landing, it still takes time to test. In this respect, billion power network and Haier Day shun a deep exchange, and understand the day as a Third-party electric business platform to implement called strategy feasibility and innovation.

The following is the analysis and independent thinking of the eight key problems of called mode:

1.d2d is a kind of retrospective thinking and carding in the rapid change of the electric business industry in the past, which is different from the combination of O2O and offline, called pays more attention to the relationship between the factory and the consumers. The purpose of O2O is to integrate the resources under line, to resolve the channel conflict, to give users a better experience, called is to help the brand and users better interaction.

2.D2D is not a simple m2c.

Day and day Shun will choose a class of products in the Internet first interaction, understand customer needs, and then production of customized products. Then, go into the early warm-up, find the user interested in personalized products, and then through the time special selling way, such as only a day to sell the product. Finally, if the user continues, can be guaranteed three hours of rapid door-to-door installation (the business in the daily Shun internal named "Speed purchase"). The entire chain, from customization to installation, takes only one day.

Different from the general business model, other merchants purchase and installation is separate, installation needs to be booked. Day by day in the support of called, sent to install one.

3. Japan and Japan can use the service system to pre-market demand, this area can sell how many units, directly to the inventory moved to the delivery car, so as to enhance the distribution of aging. At present, the daily Shun has 90,000 units to send integrated vehicle, can accurately determine the consumer region, the size of the city demand.

The Future day of the idea is that the 90,000 units into a car into a logistics version of the "tick-tock Taxi", the user can rob a single, Rob to the customer home after the delivery, so as to achieve the fastest speed, resource allocation efficiency maximization.

This also means that the day-by-day warehouse from fixed to mobile, the future may be named "Garage Network." This model is very suitable for seasonal commodities, such as summer sale of air-conditioning, users can not wait to door-to-door delivery, installation, commissioning, if paid, three hours to the door, the user experience is to achieve the ultimate.

4. What is the emboldened (or killer) of this ultimate assumption? The judgment of Daily Shun is: service. With services to do the board, opened home appliances industry, a gap in the retail market. and called let this gap into a fast lane, the final form in the above logistics, information flow, JINGUU, people are the end of the day to reach the consumer's important link.

For example, Japan and Japan shun the largest, is Haier's powerful line of service penetration, and the further down the stronger. In addition to 90,000 micro-cars, Haier's 35,000 franchise stores, with 80,000-person service Corps, so that the daily shun can very quickly penetrate to the brand could not have touched the market. For example, some brands in the two or three-tier market, or four or five-tier market only dealers, no delivery capacity, and some even dealers do not have, the daily logistics system can be covered.

The screenshot of Haier Day and day

5. The tiny car looks like an independent economy, and it can be seen as a small dealer, which is in line with the "people in one" and "small micro-innovation" theory put forward by Haier Zhang. But 90,000 cars run out, the cost is not low, how to improve the operation efficiency, reasonable and order allocation is the basis, otherwise, once all kinds of empty run, logistics sector "tick taxi" story can only be empty talk.

In this respect, the daily explanation is that the micro car is a mobile distributor, inventory is in advance distribution. Through interactive intervention, the day of the day will be prepared to determine which areas need the number of goods, and then production on demand. For example, Qingdao sold 500 units, day and day Shun micro car to pick up orders and merchandise, can be decomposed to the district. Because the called itself is a custom product, so is the limit, the car on the goods sold out.

6. Daily Shun called another difference is to differentiate between products and services. That is, the commodity price is absolutely transparent, at the same time the service is differentiated, other platforms do not have, including brands and suppliers have no ability to integrate the service system.

Personalized customization and service system is very important to build, the service can not match the personalized needs, can not better reflect competitiveness. Day Shun example, some similar bathtubs, toilets such as building materials products, users in the next single before the main hesitation is the size of the appropriate, their own not professional is not know how to measure. Then, day by day to seize this user needs pain point, door-to-door to help users measure. Another example, like to buy tiles or buy a floor, home pu How many floors are suitable, day by day smoothly through the interaction, can be directly measured for users.

7.D2D not only fixed the consumer demand, but also resolved the contradictions between suppliers and channels. And this, in the formal past stage, is widely discussed in the industry by the O2O may be caused by the disturbance, ie line under the pipeline conflict.

Day Shun believes that the electric business should not give traditional retail to bring more internal friction, but add points, the original internal system has been compensated.

To this end, Japan and Japan set the policy is to launch the "Multi-redundancy" (1 brand flagship stores +n brand franchise stores) sales model.

In the view of the billion-state power network, the Multi-redundancy model has actually been widely exposed, but the real purpose behind is not too clear. In fact, this open platform on the basis of investment, and in the early years, Huang Jo founded Taobao Mall (now day cat) when the "1+3" strategy is the same. Only, when Taobao mall is mainly to solve the fakes, fleeing goods, control the quality of the merchant, completed from the Consumer-to-consumer mode of good and bad, to the controllable mode of business transformation, and now the multi-redundancy is mainly aimed at the dealer's resistance to the redistribution of interest distribution mechanism.

"If the brand wants to standardize the dealer, do a complete e-commerce system, to the day." As long as the dealers come in, product content, marketing activities, prices have manufacturers to set up, online under the distributor system Management. According to the Daily Shun, a place board furniture brand Access Day Shun, the line 4000, such as a number of distribution shop all moved to the day, at the same time, the 4,000 offline shop can also be differentiated sales day shunping other products (non-floor class), resources instantaneous effective use, scale can also be rapidly upgraded.

8. The day is not intended to take this called as a small range of trial and error, but strategic considerations, ultimately to be platform. The same day in the thinking of the premise of this model is not a single to solve a personalized product sales, but become a mechanism, a standardized service can support all products.

According to Daily Shun revealed that the called model, including personalized customization, pre-sale, rapid supply chain integration, micro-trolley distribution These links have been practiced for a long time. The first round of sales was launched in July.